Swimming Lessons Saves Lives!

The Brand

Swimkidz SA was established in 2006 and is currently providing swimming lessons to 800 – 1 000 learners throughout South Africa.  We believe that EVERY child should undergo swimming lessons early in his/her life to prevent your child from becoming another statistic. Swimkidz SA is a franchise which specialises in the “Learn to Swim” program and advanced Swimming Lessons.

Swimkidz SA currently has 6 franchises: Sasolburg, Meyerton, Randfontein and 3 in Vanderbijlpark. The focus of training is “Learn to Swim” although we also train Babies, Teenagers and Adults.

You can run your own franchise that positively impacts your town and community by saving lives and create work in your community.  Swimming lessons is evergreen as there will always be a market for children to learn this life-saving skill.


Our indoor heated pools, allows us to provide swimming lessons all year around which does not impact on the franchisee’s earnings and makes Swimkidz SA unique.  The layout of the building offers maximum effectiveness to operate professionally and productively. Our instructors are qualified and go for ongoing training yearly. We also take pride in a curriculum that has been refined over 17 years and still improving.

By teaching children a life-saving skill gives parents peace of mind and at the same time you will be creating work for people thereby making a positive difference in your community.


Swimkidz SA will provide you with everything you need to deliver the best quality swim lessons that save lives.

Our goal is to make opening and running a swim school as stress-free as possible.

With our 17 years of expertise, you can make money within the first few months. Don’t waste time or money figuring it out on your own, we are here to help.

We want our Franchisees to exceed. When you become a Franchisee, you link in with experts to be successful quicker than you would have on your own.

The Franchisee will receive assistance with:

  • All the intellectual property and “Know how” of running a successful swim school.
  • Identifying a suitable premises.
  • SwimkidzSA curriculum training for instructors. (Includes 20 hours of logging).
  • Specifications of the pool, pool equipment and building and operating flow
  • Assistance with staff contracts (digital template)
  • Registration form design (digital copy)
  • Continuous training of management, instructors, assistants, and cleaners
  • Planning of swim schedules.
  • Marketing ideas and strategy.
  • Tried and tested Curriculum that works and shows progression.
  • Daily Paperwork files in Word and Excel.
  • Letterhead design (digital copy)
  • Lesson plans, games, and songbooks (digital and hard copy)
  • List of suppliers with discounts added for bulk purchases
  • Website hosting
  • Email address
  • Design work

Are You Our Next Franchisee?

What does Swimkidz SA expect from the Franchisee?

  • Pursue the same mission and vision as Swimkidz SA
  • Passion to make a difference
  • A passion for people and swimming
  • Loyalty towards the Swimkidz SA group and name
  • Integrity
  • Ambition
  • Sharing innovation
  • Keeping the standards set out by Swimkidz SA head office
  • Save Lives


When It All Began


Jean and Anita Lucas

Year Established


1st Franchise Opened

Brand Network


Michelle Booysen & Manie van Eck

Head Office


No. of Outlets


Available Opportunities

Across South Africa

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 250 000 (excludes building costs)

Initial franchise fee

R 50 000

Initial Working Capital

R 150 000

Minimum owners contribution

R 50 000
Franchise Terms

Management services fee

R 6 500 per month

Marketing fee

R 2 000 per month

Initial agreement term

5 Years

Renewal term

5 Years

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