Wakaberry
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Wakaberry is a unique and interactive self-service, soft-serve frozen yoghurt bar; established in Durban, May 2011. We offer only the best 100% REAL frozen yoghurt which is SUPER LOW IN FAT!

The Brand

Wakaberry was the very first self-serve frozen yoghurt bar in SA with the pay per weight system.

Wakaberry is 100% South African owned and managed. It is owned by 3 born and bred Durbanites, who started the brand in May 2011: Ken and Michele Fourie and David Clark.

We are set on taking the brand to the global market starting in Africa with our first store in Namibia. We want to explore opportunities in the Middle Eastern Countries and possible opportunities in the United Kingdom. We are also looking at continuously developing our product offering and range to cater for all our customers.

Concept

Wakaberry is a unique and interactive self-service, soft-serve frozen yoghurt bar. We offer only the best 100% REAL frozen yoghurt which is SUPER LOW IN FAT! Wakaberry is the first South African frozen yoghurt brand to offer this unique self-serve concept that allows each customer to be the boss of their own creation. The affordable pricing and pay-per-weight system means that customers can have as much or as little as they like.

Target Market:

Wakaberry is enjoyed by all ages and all cultures. Our communication targets those that are young at heart, forward thinking and health conscious. We target the younger generations on social media platforms and through alternative advertising. We believe it is the younger generations that created the Wakaberry hype – they are the ones hanging out here, socialising and enjoying their daily bowl of happiness.

Our major markets are segmented into three categories:

• Tweens (14-18)
• Young Adults (18-26)
• Parents with Young Children (25-50)

The characteristics of our main target market, mentioned above, translates in the manner in which we look for sites. Generally we want be near food service areas, by the entertainment areas, for example cinemas or very trendy clothing store outlets. We aim to position our stores in such a way that we are to reach the corners of Africa, where Wakaberry is demanded most by our Waka Fans.

Competitive Advantage:

1. Our product is superior,
2. Our in-store experience is authentic,
3. Wakaberry is the leader in the frozen yoghurt industry – customers call our competitors “fake”.

Support

Head office provides a support system to all franchisees. Through our marketing and operations systems, head office is able to assist the franchisees in running a good operation. We do all initial training on the operations of the business, as well as on-going operations campaigns.

Are You Our Next Franchisee?

We are looking for people who:

• Want to run their own service orientated business,
• Have sufficient liquid capital, a good reputation and a clean credit record,
• Are willing to train in all aspects of running a business – the Wakaberry way,
• Are willing to operate a business under a set of laid down rules, systems and culture,
• And finally, who enjoy working with a team of people.

INFO

When It All Began

Founders

David Clark, Michele and Kenneth Fourie

Year Established

2012

1st Franchise Opened

2012
Brand Network

CEO

Darren Hele

Head Office

Midrand

No. of Outlets

Numerous

Available Opportunities

Amamzintoti, Richard’s Bay, East London, Kimberley, Middelburg

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

On application

Initial franchise fee

On application

Initial Working Capital

On application

Minimum owners contribution

60%
Franchise Terms

Management services fee

7%

Marketing fee

2%

Initial agreement term

Lease dependent (approximately 5 years)

Renewal term

Lease dependent
Wakaberry

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