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Welcome to WAXIT – a wax bar dedicated solely to smooth skin. It’s a refuge of removal, a haven of hairlessness, a sanctuary of smooth. A place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full service salons.

The Brand

The WAXIT team were brought together as a result of the search for the best wax service. We were looking for the perfect combination of high quality products, quick service, good prices and easy bookings – without waiting over a week for an appointment. We could never find anyone who could accommodate us at the last minute.

And when we could find someone who could help, they were often scary strangers in questionable cubicles – where the waxes were of such a low quality that we would leave layers of skin behind.

We realised that we had the solution to the problem and WAXIT was born in 2015!

For availability: Because there is no competition for time from facials and manicures, there are always appointments available for waxes.

For quality: We know that the best products make for the best waxes – especially if you have sensitive skin. For this reason, we only use our own locally produced hypoallergenic wax.

For cost: We wanted to provide the best possible services for the most affordable prices so that everyone – men, women and young adults – could have access to waxing.

For hygiene: We are committed to cleanliness, which is why we deliver our services in an environment that is clean and professional and sets the standard for hygiene, sanitation and wax care. We don’t reuse sheets and gloves are mandatory for our WAXITologists. We sanitise our rooms between each appointment and we’ll provide you with fresh wipes for your comfort.

For privacy: Our WAXITologists are there to make your experience as comfortable as possible. They’ll lend you their ears if you’d like to chat, but if you’d like to relax, our rooms are equipped with music.

We aim to be the leading beauty franchise known for empowering businesswomen to achieve great things. We aim to remain a boutique franchise operation with a maximum of 60 stores in the next 5 years.

Concept

WAXIT is a tried, and tested wax bar dedicated solely to smooth skin. It is a refuge of removal, a haven of hairlessness, a sanctuary of smooth. WAXIT have created a place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full service salons.

We are masters of sleek and silky, and we focus only on fuzz. No manicures, pedicures or facials, just high quality waxing. When it comes to our craft, only the best will do.

We have our own exclusive, locally produced hypoallergenic wax and we always have appointments available for walk-ins. We are fast affordable, convenient and experts at what we do.

Target Market:
WAXIT’s focus is men, women and teens.
30% of our clients are Male.
LSM 8 and above.
Those trying to strike a balance between the demands of their careers, personal lives and their families.

Typical Location:
Community Centres with a Woolworths, Clicks, Pick n Pay/Checkers/Spar, Virgin Active as tenants.

Typical Staff Compliment:
Franchisee and Part Time Receptionist
4 x WAXITologists

Support

What kind of support will I receive?

• The Brand – both cool and contemporary
• The market opportunity for a specialised offering
• Marketing programme and tools
• Training – initial and ongoing (franchisee and therapists)
• Ongoing business support services
• Financially attractive (ROI)
• Product knowledge and innovation
• Planning and pricing
• Systems for business management
• Management of appointed suppliers

The WAXIT Franchisor will provide:

• Turnkey solution for the store development.
• Initial training and ongoing training for the franchisee and team.
• Access to information – system, price lists, marketing material etc.
• A promotional calendar.
• Business support and analysis.

Are You Our Next Franchisee?

We are looking for:

• Hardworking individuals – retail, weekend hours / “afterhours” apply
• Well presented – eloquent with a good command of the written language
• A customer service orientated professional
• Compliant entrepreneur
• Motivator and strong leader
• Energetic
• Computer Literate
• Financial management skills and business acumen is an advantage
• Only hands-on owner operators will be considered

INFO

When It All Began

Founders

Michelle Royston

Year Established

2015

1st Franchise Opened

2019
Brand Network

CEO

Michelle Royston

Head Office

Johannesburg

No. of Outlets

5

Available Opportunities

Nationally

FASA Membership

Yes
Investment (Excl. VAT)

Average set-up cost

R 800 000 – R 950 000

Initial franchise fee

R 130 000

Initial Working Capital

R 150 000

Minimum owners contribution

60%
Franchise Terms

Management services fee

7%

Marketing fee

2%

Initial agreement term

5 Years

Renewal term

5 Years
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