The WAXIT team were brought together as a result of the search for the best wax service. We were looking for the perfect combination of high quality products, quick service, good prices and easy bookings – without waiting over a week for an appointment. We could never find anyone who could accommodate us at the last minute.

And when we could find someone who could help, they were often scary strangers in questionable cubicles – where the waxes were of such a low quality that we would leave layers of skin behind.

We realised that we had the solution to the problem and WAXIT was born in 2015!

For availability: Because there is no competition for time from facials and manicures, there are always appointments available for waxes.

For quality: We know that the best products make for the best waxes – especially if you have sensitive skin. For this reason, we only use our own locally produced hypoallergenic wax.

For cost: We wanted to provide the best possible services for the most affordable prices so that everyone – men, women and young adults – could have access to waxing.

For hygiene: We are committed to cleanliness, which is why we deliver our services in an environment that is clean and professional and sets the standard for hygiene, sanitation and wax care. We don’t reuse sheets and gloves are mandatory for our WAXITologists. We sanitise our rooms between each appointment and we’ll provide you with fresh wipes for your comfort.

For privacy: Our WAXITologists are there to make your experience as comfortable as possible. They’ll lend you their ears if you’d like to chat, but if you’d like to relax, our rooms are equipped with music.

We aim to be the leading beauty franchise known for empowering businesswomen to achieve great things. We aim to remain a boutique franchise operation with a maximum of 60 stores in the next 5 years.

WAXIT is a tried, and tested wax bar dedicated solely to smooth skin. It is a refuge of removal, a haven of hairlessness, a sanctuary of smooth. WAXIT have created a place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full service salons.

We are masters of sleek and silky, and we focus only on fuzz. No manicures, pedicures or facials, just high quality waxing. When it comes to our craft, only the best will do.

We have our own exclusive, locally produced hypoallergenic wax and we always have appointments available for walk-ins. We are fast affordable, convenient and experts at what we do.

Target Market:
WAXIT’s focus is men, women and teens.
30% of our clients are Male.
LSM 8 and above.
Those trying to strike a balance between the demands of their careers, personal lives and their families.

Typical Location:
Community Centres with a Woolworths, Clicks, Pick n Pay/Checkers/Spar, Virgin Active as tenants.

Typical Staff Compliment:
Franchisee and Part Time Receptionist
4 x WAXITologists