Miniso Lifestyle

Love Life, Love Miniso

Miniso Lifestyle

Full Description

The Brand

Miniso is a Japanese lifestyle brand and retail offering, with ten product categories covering fashion, health, beauty, digital, homeware, stationery and gifting.

Products are sourced from all over the world, then branded, packaged and distributed from our China HQ in Guangzhou.

Miniso has over 3 500 stores worldwide, and operates in over 70 countries globally.


The Miniso franchise model has several unique differentiators compared to most retail franchises in South Africa, with the franchisor playing a significant hands-on management approach on behalf of the franchisee.

On average, a Miniso franchise will have a staff compliment of 8 employees with much of the Human Resources and stock management disciplines executed by the franchisor company as part of the operational support it offers.

Miniso targets the Super Regional, Regional and larger neighbourhood centres when looking to establish it’s franchised outlets.

There are no management services fees or marketing fees payable by the franchisee to the franchisor.


A full turnkey service is offered to the franchisee when establishing a new store, including all lease negotiations and shop fitting etc.

Initial and ongoing training is given to all store employees, as well as full Human Resources and recruitment services.

Are You Our Next Franchisee?

Typically a Miniso franchisee will be an existing successful business individual, who is looking to expand their investment portfolio further through the exciting world of retail.