SPUR TAKES ON GOURMET BURGER BRAND, ROCOMAMAS

  • March 25, 2015 4:18 pm
  • News

Spur Corporation has upped its niche market presence by purchasing a majority stake in RocoMamas, a Gauteng trendy, fast and personalised restaurant concept offering ‘smash-style’ burgers, ribs and wings with all orders prepared fresh on site.

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The concept was launched in July 2013 by Brian Altriche, who is already one of Spur’s longest-standing franchisees with two Spur-brand restaurants and a third on the way.

In less than 18 months, he has grown RocoMamas to four restaurants in the greater Johannesburg area, with another three in the pipeline for this year.

Like all the brands in the Spur group, RocoMamas is run on a franchise basis, and Altriche says he receives as many as 15 queries a day from interested entrepreneurs, keen to participate in the dining concept.

“The RocoMamas’ positioning of ‘we’re not normal’ highlights our differentiation from the mainstream fast-food dining experience. Our menu is small but can be individualised, so it becomes more interactive, with guests collaborating in the outcome of their dishes.  To accent our hand-made approach, we also offer craft beers in addition to the more mainstream brands,” says Altriche.

Altriche will remain as CEO of RocoMamas. Spur Corporation’s CEO, Pierre van Tonder, says the RocoMamas concept is ideal for the current market with the public hungry for new flavours and new ways of enjoying them.

“The response rate from potential franchisees, who recognise this, has been overwhelming, with interest being shown well beyond the country’s borders. Our expansion strategy will also benefit from the group’s relationship with an extensive network of property owners and landlords.

“We have a very strong, long-standing relationship with Brian Altriche and believe that together, we can grow this exciting brand to reach its full potential. With Spur’s infrastructure, financial and marketing resources we are well placed to take RocoMamas national, with the capacity to add another 30 to 40 outlets in a relatively short time.”

Reference: Standard Bank BizConnect – http://bizconnect.standardbank.co.za/.

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