Curves

Strengthening Women

Curves

Full Description




The Brand

Founders Gary and Diane Heavin, committed veterans of the fitness and advertising industries, are considered the innovators of the express fitness phenomenon that has made exercise available to more than 4 million women worldwide. They share a passion for and commitment to women's health and fitness. The Heavins opened the first Curves in 1992 in Harlingen, Texas. Their innovative, 30-minute fitness concept combined strength training and sustained cardiovascular activity through safe and effective hydraulic resistance.

The very 1st Curves in South Africa opened in Pietermaritzburg, KwaZulu Natal in September 2005. Since then, Curves has opened 110 locations across South Africa and neighbouring African countries like Botswana, Zimbabwe, Swaziland, Namibia and Nigeria!

Concept

Created specifically for women, Curves offers a complete fitness and nutrition solution. The 30 minute workout exercises every major muscle group and burns up to 2 000 kilojoules through a proven programme of strength training, cardio and stretching. In addition, club promotions and events encourage women to support charitable causes, learn about health-related issues and forge lasting friendships as part of the global community.

Enhancing the workout is CurvesSmart®, your personal coaching system. CurvesSmart® individualises and customises each workout by monitoring heart rate, workout intensity, range of motion and repetitions and then providing a progress report including number of calories burned!

Over 4 million women all over the world choose Curves to help them get the best fitness results.

Support

We give you the tools to be successful.

1. SUPPORT AND TRAINING BEFORE YOU OPEN.

With our Club Development Team, Mentor Club Visit, Club Camp and certification programme, you'll feel comfortable with every aspect of running your Curves before you ever begin.

2. SUPPORT AND TRAINING AFTER YOU OPEN

Our ongoing support fueled by on-site Mentor visits, online access to tools, field training, area meetings and a Business Development Manager, who serves as your business partner, is comprehensive.

3. MARKETING AND PRODUCT SUPPORT FROM A NATIONAL LEVEL

With new corporate ownership has come an influx of marketing and product initiatives, including running national advertising, launching Curves Meal Bars and Snack Bars to drive additional Club revenue, and developing national promotions to create new members.

Are You Our Next Franchisee?

To fit the Curves Franchisee profile you must:

- Be a hands-on operator
- Have a passion for women's fitness and health
- Be entrepreneurial
- Have sales, marketing and people management skills