The Fish & Chip Co.


The Fish & Chip Co.

Full Description

The Brand

The Fish & Chip Co. started as a small business and eventually grew into a brand that had South Africa wanting more of the freshest fish and chips.

Taste Holdings acquired the Fish & Chip Co. in 2012 and it forms part of a group who is dedicated to drive innovation and customer service in South Africa.


The Fish & Chip Co. serves the freshest and tastiest fish and a lot of chips to consumers across South Africa and is one of the fastest growing and most popular fast food businesses. The Fish & Chip Co. was nominated in the top 10 in the Fast-Food Restaurant category for the Sunday Times Top Brands 2015 awards; a testament to the potential and popularity of the brand.

Over the years, The Fish & Chip Co. has built a reputation for serving generous portions of fish and fresh cut chips at affordable prices. Customers will enjoy a delicious menu including our traditional fish and chips and mouthwatering Russian-style sausages.

The Fish & Chip Co. offers one of the lowest set-up costs in its market as well as low fixed royalties and a quick return on investment.


The franchisor provides assistance with preparing finance applications, identifying suitable sites, initial and ongoing training and support.

All franchisees are required to complete a five-day training programme that covers day-to-day operations, staffing, stock control, marketing, and management skills.

Franchisees are supported by an experienced team including a dedicated franchise manager who facilitates communication and operational requirements between the franchisee and franchisor. Our business philosophy is to provide franchisees with guidance to build and operate a successful enterprise.

Are You Our Next Franchisee?

A successful business is driven by a hands-on individual who understands the importance of superior service delivery, is passionate about people and who is willing to commit to a long-term plan that will yield results.