JOHN DORY'S FISH ● GRILL ● SUSHI

The Brand

John Dory’s started in Silverton Road in Durban in 1996. In 2004, the brand was bought by Spur Group and this enabled us to grow a national footprint using the extensive franchising experience and expertise that the group pulls on.

The vision for John Dory’s is to continue to provide our guests with great value Seafood experiences that are focused on sharing the oceans bounty that have been procured in a sustainable manner.

With this comes expansion and we believe that the current growth plan will have John Dory’s establish itself as the first-choice seafood brand in the country with Franchisees and a franchisor that work together for our guests, our profitability and our planet.

Concept

John Dory’s ideal size is 300m². This can be made up of 250m² internal and mall spillage space. Most of our restaurants are in high foot traffic shopping malls or line shopping centers.

The John Dory’s target market is 25-49, HHI 20K+

47% male

53% female

73% work full time

50% black consumer

47% based in Gauteng

Young professionals

Modern families

A typical John Dory’s employs a total of 16 employees including the Operating partner.

John Dory’s serves quality, sustainable Seafood and Sushi to our guests that focusses on experience. Our menu is heavily focused on innovating and exploring flavors that are unique to our brand and customers.

Support

Each new franchisee undergoes a rigorous training 12-week training program at one of our training restaurants. During this program, the new franchisee is given all of the skills required to run a successful restaurant. This training is focused on: Making of the product, Operational procedures, business controls including stock control, Managing people, customer service and marketing.

In addition, our dedicated Operations team are heavily invested in the restaurant with the franchisee. Our Operations team assists the franchisee to develop business growth strategies, guide on cost controls and profit generation and works with the franchisee on an ongoing basis to ensure the success of the restaurant.

Are You Our Next Franchisee?

Potential franchisees must:

Be willing to work long hours
Be customer centric
Be passionate about food
Be committed and passionate about the service industry and their restaurant
Be willing to work with their teams to create a fun environment that benefits the bottom line
Be passionate about sustainability

INFO

When It All Began

Founders

Brand was purchased by Spur Group in 2004

Year Established

1996

1st Franchise Opened

1996

Brand Network

CEO

Donovan Cronje (COO John Dorys)

Head Office

Cape Town

No. of Outlets

Available Opportunities

•Somerset West •Hermanus • Noordhoek •Upington •Stellenbosch •Willowbridge •Kokstad •Newcastle •Umhlanga •Hillcrest •Chatsworth •Halal Operator KZN •Halal Operator WC

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 4.5 million

Initial franchise fee

R 150 000

Initial Working Capital

Varies from store to store

Minimum owners contribution

50%

Franchise Terms

Management services fee

Marketing fee

Initial agreement term

10 Years

Renewal term