New, relocatable coffee franchise model – a first for South Africa


The Daily Coffee Group, a fast-growing and truly South African coffee franchise group, introduced its latest coffee franchise model, The Daily Coffee Express (food trailer).


According to Group CEO, Adriaan de Bruyn, this franchise model is a first for the South African franchise industry, as it offers a fully-franchised catering and food trailer to potential business owners. The facility consists of a professionally designed, The Daily-branded catering trailer with a complete kitchen and industry-standard coffee-making facilities. “It comes at a setup cost of less than 25% of our The Daily Coffee Café franchise,” De Bruyn says. “Yet it gives the franchisee full franchise benefits, such as assistance with finance options, identification of potential business sites, recruitment of staff, and comprehensive training on all aspects of operating this mobile catering unit.”


Being movable, the unit can be taken to where the market is. It is, furthermore, easy to alternate its location between various service points, as the kitchen is gas-operated, with a functional generator taking care of electricity requirements. Deployment possibilities are therefore unlimited at locations such as schools, universities and colleges, industrial and business/office parks, sports and other events, weekend markets, residential developments, and weddings and other special occasions.

The menu offering focuses on takeaway coffee and other espresso-based drinks, takeout food items such as gourmet sandwiches, wraps, burgers, and more. Having a full kitchen on board, means that menu items can be changed as required, depending on the preference and taste of the specific market where the unit is positioned at any given time.

This unit can be towed by a medium-sized vehicle and is delivered roadworthy and fully licensed, together with the required health and safety certificates to operate in the food industry. The turnkey set-up cost starts at R390 000 (incl. VAT), with a monthly management service fee of R5 000 (excl. VAT).

“Those who invest in this franchise opportunity have the benefit of being part of, and branded as, a The Daily Coffee Group franchise,” De Bruyn says. “Customers recognize and are keen to support our well-known trademark, being a national and reputable operator known for consistency and high standards on all things related to coffee and food. At the same time landlords and site owners are at ease, knowing that the catering facility on their premises is backed by a national franchise with all the knowhow and experience of operating in the hospitality industry.”

For more information on The Daily Coffee Group’s franchise opportunities, contact Adriaan de Bruyn on 082 781 0899 or via e-mail at


Prepared and issued on behalf of The Daily Coffee Group by:

Johan du Preez, The Daily Coffee Group

e-mail: | Tel: 083 445 0650


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