Amidst much excitement and lengthy queues, the first four Domino’s Pizza stores were officially opened in South Africa in Johannesburg, Durban and Cape Town at the end of October. Domino’s Pizza is considered the world’s largest and most established international pizza delivery brand with over 10,800 corporate and franchised outlets in over 70 countries. Taste Holdings Limited has the exclusive Master Franchise Agreement to develop the international Domino’s Pizza brand in South African and in another eight Southern African countries.

“We’ve been overwhelmed by the enormously positive customer feedback on our fresh hand-tossed pizza,” says Jay Currie, CEO of Taste Holdings: Food Division. “A number of sales records were broken in the first full week of trade, with sales in all four stores more than exceeding our expectations. The largest of the four stores served up more than 5 000 pizzas in its first week of operations and sales momentum across all four stores has continued since their opening.”

The four Domino’s Pizza stores, which are all corporate owned, will be harnessed as training springboards for the conversion of existing Scooters Pizza and St. Elmo’s stores to Domino’s Pizza stores in the first half of 2015. The initial conversion schedule has been fully subscribed by existing franchisees. Two more corporate training stores will be opened in Gauteng before the end of 2014.

With a promising corporate store pipeline building into 2015, Taste Holdings is in discussion with several prospective new franchisees who have expressed interest in building significant Domino’s Pizza store clusters both in South Africa, as well as in other southern African markets. Furthermore, in the first quarter of 2015, two additional supply chain facilities, one regional and one national, will begin large-scale fresh dough manufacturing and distribution for the South African Domino’s Pizza stores.

“The successful opening of the first four Domino’s Pizza stores and the implementation of the Domino’s Pizza store roll-out in South Africa is a testament to our commitment to bringing the renowned Domino’s Pizza taste that the world loves to our own local shores, and to, in the next 5 years, establish Domino’s Pizza as the leading pizza delivery brand in Southern Africa” concludes Currie.

Opinion piece shared by PR Worx.

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