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The new Maxi’s restaurant in the popular Northmead Mall in Benoni is going from strength to strength since opening its doors at the end of November 2014, welcoming customers with a friendly atmosphere and superior quality food.

Owner Rashal Patel has a depth of experience in the restaurant industry, having owned and operated a Maxi’s restaurant in the East Rand Galleria for two years. Owing to long term renovations at the Galleria, Rashal decided to move the restaurant to its new location at the Northmead Mall. He has been a dyed-in-the-wool entrepreneur since the age of 17 and has made a success of a number of other business opportunities in the past.

“My success with the Maxi’s East Rand Galleria franchise proved I have the necessary knowledge and skills to ensure Maxi’s Northmead Mall turns over a healthy profit, attracts new customers and maintains relationships with existing clientele,” Rashal says. “With robust management and staff incentives, and by applying sound business principles and taking note of customers’ comments, I’m confident that these goals will be accomplished.  I’m committed to maintaining the high standards of food quality and service our customers have become accustomed to which is why you’ll often find me helping out in the kitchen on busy days to ensure quality levels remain first class.”

“Maxi’s Northmead Mall will soon be a landmark meeting place for the local community.  The dining public in the area already loves the Maxi’s concept and they have enthusiastically welcomed the establishment. Our customers are particularly enjoying our Thursday lunchtime sessions, when they are treated to live music by a representative of the Meals On Wheels Community Services while enjoying their favourite meals.”

Since 1993, Maxi’s has filled a specific gap in the market.  As a family restaurant offering a wide range of tasty meals in a relaxed and welcoming atmosphere, the restaurants deliver outstanding, freshly prepared food of the best quality in an environment that is accommodating to children and designed to provide families with a relaxed, casual dining experience with quick attentive service.

Maxi’s successful franchising model is based on dynamic franchisee/franchisor relationships, driven by positive communications, open dialogue and cooperation, and the highest quality of training to help entrepreneurs run their restaurants as fully fledged business entities. There is also the benefit to be gained from the purchasing power of a large group.

“I had all the franchisor support I needed to relocate and set up my restaurant in the Northmead Mall,” says Rashal. “There was a representative available to help with the new Maxi’s every step of the way, even after we opened our doors. That’s exactly what franchisees can expect from a franchisor such as Maxi’s.”

Opinion piece shared by PR Worx.

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