Silverline Group has scooped another coveted National Award this week; “The FASA Franchisor of the Year 2014” sponsored competition by ABSA, at a Gala Event In Sandton.
This great achievement, only a few months after winning the SANLAM & Business Partners Emerging Entrepreneur of the Year Award.
Silverline Group is unique in the Franchise marketplace in that it is the only Franchise Construction Company in South Africa and one of few in the world.
FRANCHISOR OF THE YEAR
This most prestigious award celebrates the success of the franchisor who has made a significant impact in the marketplace and who has, through effective business management and marketing, achieved outstanding financial results and a significant growth in its sector. It is awarded to the franchisor who is the originator of the franchise concept and who develops the business system so that it can be successfully duplicated through a network of franchises to successfully build a strong brand that becomes a household name. Franchisor of the Year is without a doubt the most coveted and sought after award and one that will catapult Silverline Group into the limelight to enjoy the accolade for a full year.
Franchising is undoubtedly the business phenomenon of our time -the one business system that can take a brand from obscurity and establish the brand in the in the mind of the consumer. South Africa’s franchise sector has seen many iconic brands, both international and home-grown, receive recognition from many quarters. Yet, there is no doubt that recognition amongst one’s own peers remains a sought after accolade.
The FASA Awards for Excellence in Franchising offers members the opportunity to pitch their company’s products, services and successes against other companies from diverse sectors. Entering the FASA Awards makes a strong statement that a company has arrived; it is confident in its brand strength and operating procedures and is proud of its achievements.
By Silverline Group winning this award, the benefits are far-reaching –from uniting all those who represent the brand to getting peer, public and media recognition.
The FASA Award criteria have been structured in such a way that they embrace all levels of franchise companies –from the multi-million rand operation to start-up ventures. As business methods become more sophisticated, the criteria for judging the FASA Awards for Excellence in Franchising also gets more rigorous.
Judges have been chosen for their absolute objectivity and neutrality. This continual elevation of the bar indicates a healthy business sector that is consistently striving to improve and we should all welcome it. The Annual FASA Awards have become the franchising industry’s pinnacle achievement and the vehicle with which we show the world how successful and effective Silverline Group can be.
After 35 years, FASA’s annual awards have become the highlight of one of the most dynamic business sectors in the economy.
By Winning this FASA Award, the benefits for Silverline Include:
- Being earmarked for industry best practice.
- Showcasing Silverline’s ability to achieve success in its sector.
- Sets a precedent among peers.
- Opens the gateway to better business opportunities.
- Affords room for marketing opportunities to promote Silverline Group to prospective franchisees through FASA’s Franchise Expo and through other events.
We are proud to share this award with our Franchisees, Associates and Partners, as without you, none of this could be possible. Here’s to a spectacular year ahead and wholehearted congratulations to us all.
With thanks from the Silverline Group HQ.