Beaux-Arts was founded in 1996 by Linda Lloyd in Kempton Park, South Africa. After a year as a pilot franchise, she became an associate member of the Franchise Association of Southern Africa in 1997, and a full member in 1998. By June 2001 she had franchisees servicing schools in one hundred and one cities, towns and municipalities throughout South Africa. She trains all her franchisees herself : except for full product training, she also teaches them business and marketing skills – and also trains the teachers and managers they employ. Her franchisees are highly qualified and share a rich gene pool.

As we use predominantly methodologies supported by the Kobus Neethling Group, our Franchisees also receive Whole Brain training in workshops by the South African Creativity Foundation: to this end we are a child-related extra-mural activity that is endorsed by Dr Kobus Neethling, President of the South African Creativity Foundation (Incorporated with the Kobus Neethling Group).

We have developed a motor-skills development programme in consultation with Betsie Vlok, occupational therapist and lecturer in occupational therapy, Faculty of Health Sciences, University of Stellenbosch.
Our programme is accompanied by Lesson-Songs and this will be incorporated in our lessons during 2012.

Linda Lloyd is also a registered NBI® Whole Brain Practitioner.