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Bella Stone is a custom decorative concrete manufacturer, and installer. In addition to the concrete products we produce, we also offer custom installations.

The Brand

Bella Stone is a custom decorative concrete manufacturer and installer. In addition to the concrete products that we produce, we also offer custom installations, and our businesses model allows us to be competitive allowing us to offer our customers the best price.

We started Bella Stone in the south of Johannesburg in 2016 and have been expanding ever since with new franchises opening across South Africa. We can supply and install in large capacity thanks to our Bella Stone Network, which is our network of Bella Stone franchisees and suppliers across the country.

We are always researching and developing new concrete products, to provide our franchisees and customers with the latest design options. At Bella Stone we believe in working with our clients to bring their design dreams to reality.


Bella Stone produces decorative concrete products and supplies directly to retail, hardware and tile stores. We produce and fit custom concrete products to the retail, construction and interior design industries.

The Bella Stone Network as the franchisor, will continue adding retail, construction and interior design partners for franchisees to supply their concrete products to. The franchisee will produce decorative concrete products as to satisfy relevant demand from sales partners. The franchisee will also supply and install as required by direct sale or partner request.


One week’s training on production, installation, sales and administration.

Equipment needed to produce concrete products.

Access to the Bella Stone supply network which offers reduced rates on raw materials.

Access to the Bella Stone sales network which offers the opportunity for franchisee to supply there products to the networks retail partners.

Are You Our Next Franchisee?

Entrepreneurs wanting to join the Bella Stone Network await an opportunity not only to empower themselves but they will be joining a team which through hard work and passion, are able to see their work beautifying the country.

We are looking for entrepreneurs to produce quality products for our customers and to nurture beneficial relationships with our partners.


When It All Began


Ducell Mogano

Year Established


1st Franchise Opened

Brand Network


Ducell Mogano

Head Office


No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 98 000

Initial franchise fee

R 98 000

Initial Working Capital

On application

Minimum owners contribution

Franchise Terms

Management services fee

On application

Marketing fee

On application

Initial agreement term

5 Years

Renewal term

5 Years
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