The Bergen’s brand was started in 1999 in the Weltevreden and Randpark Ridge area in Johannesburg. After being retrenched from a FMCG retail company in 1995, Adriaan van Bergen started a variety of small to medium size companies in an attempt to strive going forward.
His initial exposure to the appliance repair industry was in 1992 in Houtbay, Cape Town. It was a seed that took eight years to germinate and today, Bergen’s Appliance Repairs is the largest appliance repair brand in the country with 27 franchise outlets nationally and growing. In 2019/20 three new branches were opened ie. Durban North (KZN), Hillcrest (KZN) and Milnerton in Western Cape. Various other branches relocated to bigger, better premises. These were Northriding, Randpark Ridge and Vanderbijl. Bergen’s also have a Solar division called Bergen’s Solar dealing in the four different categories that being Solar geysers, Solar PV (electricity), pool heating and backup power supply.
Bergen’s Appliance Repairs was the first franchise of its kind in the world and a very unique South African brand. Our target market is every household in South Africa that owns one or more large appliance; in fact the average household has 12 large household appliances. Bergen’s does not repair smalls such as kettles, toasters and irons.
The Ideal location would be a community based shopping centre or a prominent house within the neighborhood. Approximately 75% of the franchise outlets are owned and operated by woman, proving the misconception that this is only a man’s industry. The skills sets required for a successful franchisee weigh heavily on people skills, sales skills, phone skills and admin skills.
The franchise takes four to six weeks to get off the ground after which a full two weeks is spent training with the franchisee. Additional training can also be done as a corporate branch prior to opening, of which there are thirteen.
The relevant technical staff required is sourced for the franchisee and are employed for a three month probation period. The required premises are also sourced and lease negotiations are done by head office to assist all new franchisees with this aspect of business.
A full ongoing support structure is in place and franchises shares their spares, knowledge and skills through the group. Each franchise also receives a website for their branch, the supply chain is made up off manufacturers and industry suppliers that deliver spares directly to outlets with discounts negotiated by head office, a strong group team support with WhatsApp communication is also in place.
Bergen’s Appliance Repairs are looking for driven individuals, men and woman that have sales skills, people skills, admin skills, basic computer skills and phone skills. “Just because you are a great plumber does not mean you will have a successful business”.
1st Franchise Opened
No. of Outlets
Average set-up cost
Initial franchise fee
Initial Working Capital
Minimum owners contribution
Management services fee
Initial agreement term
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