Coffee-on-the-move
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Coffee-on-the-move is a fully self contained mobile coffee shop. We provide you with a turn key business, including all the relevant training for R175K. No royalties, no franchise fees, just R500 per month membership fee.

The Brand

Wayne and Cindy Langford have always enjoyed a good cup of coffee, and identified a gap in the market at events. There are always plenty of vendors selling beer or cold drinks, with some even selling mediocre coffee – but good coffee is hard to find.

This led to the development of Coffee-On-The-Move, a company that specialises in providing espresso based coffee at corporate and leisure events. After many on-going requests to franchise the concept, the first franchise was released in January 2012, with 6 more following within the year. The first couple to take on the franchise model have now purchased their second unit and have not looked back.

There are currently 2 units in Pretoria, 3 on the East Rand, 1 in Durban, 1 in Western Cape and 1 in Zimbabwe, and we anticipate rolling out another 50+ units nationwide. Opportunities are limitless, but careful consideration of new prospects will be undertaken to minimise “poaching” of areas.

Concept

Our mobile coffee units stand out from any other available trailers. They are built of strong and durable, but lightweight fibreglass, and have a very appealing appearance. The transparent portion allows you to watch your coffee being made – after all, pouring the perfect cappuccino is an art well worth watching.

Each mobile business is a separate, owner operated business, and the business owner engages in a membership agreement with Coffee-On-The-Move. Membership provides dual branding, a COTM e-mail address and a personalised COTM website, as well as discounted prices on the coffee beans and branded cups. Each owner will be responsible to grow their own client base, but specific leads may also be generated through the COTM portal.

We provide a complete service, and the client walks away from the unit with their preferred drink in their hands, ready to drink from the sip-through lid. No fussing about adding sugar, or spilling their drink. The cups are triple layered ripple cups, providing good insulation and protecting the customers’ hands from burning, whilst keeping the beverage inside warmer for longer.

Prospective owners need to be flexible in working hours – many events require early mornings or late nights. Attention to detail and cleanliness are also requirements in becoming a good Barista.

As this is predominantly a cash business, business owners need to have the discipline to manage the cash and keep tight control of relevant financial issues for tax purposes.

Support

We offer full training in all aspects of the business, and new business owners are provided with detailed written systems and procedures that they may refer back to in practice. We provide initial Barista training on how to make the perfect cup of coffee, as well as training on how to use the relevant business systems. On-site support and coaching is provided free of charge in the Gauteng region, but if it is required that we send our trainers elsewhere, travel and subsistence costs may be applicable.

Letters of introduction and quotations are provided as part of the business systems. These are in editable format, and may be personalised by each business owner. We also provide assistance and coaching in how to approach prospective clients, and we provide a support role to all units wherever required.

Are You Our Next Franchisee?

This business opportunity is ideal for you if you are starting out in the working world, are a mom who wants free time to look after the children, you are semi-retired, or just want to make a financial difference in your world and BE YOUR OWN BOSS.

INFO

When It All Began

Founders

Wayne and Cindy Langford

Year Established

2006

1st Franchise Opened

2012
Brand Network

CEO

Wayne Langford

Head Office

Johannesburg

No. of Outlets

8

Available Opportunities

Opportunities are bountiful – just think of where lots of people gather, and would like to drink good, espresso based coffee. Schools, sports festivals, flea markets, universities, office parks, residential estates, fetes, horse shows, cycling events, fund raising events, marathons, food festivals, music concerts, air shows, church gatherings, etc. etc.

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 175 000

Initial franchise fee

None

Initial Working Capital

R 10 000

Minimum owners contribution

45%
Franchise Terms

Management services fee

R 500 per month

Marketing fee

Included

Initial agreement term

5 Years

Renewal term

5 Years
Coffee-on-the-move

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