Deeghuys
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Deeghuys provides consumers with the opportunity to buy comforting, delicious meals, snacks and confectionery treats that one simply pops into the oven at home for that home cooked or baked touch.

The Brand

Deeghuys is a group of flourishing food and baking concept stores that have, since the company’s establishment in 2012, become the mainstay of busy homemakers, home entertainers and foodies alike.

Deeghuys was the first company in the world to sell prepared frozen dough products with the intent of making the convenience and enjoyment of baking at home available to all customers.

Our vision is to slow down the pace of life and improve its quality by maintaining values that matter to families and close friends. We aim to supply all of South Africa over the long term.

Concept

What sets Deeghuys apart is that one can purchase a wide-ranging selection of extremely high quality, ready-made baked goods, both frozen and fresh. Deeghuys provides consumers with the opportunity to buy comforting, delicious meals, snacks and confectionery treats that one simply pops into the oven at home for that home cooked or baked touch.

Deeghuys stores are spacious, beautifully designed, filled with helpful, enthusiastic staff and jam-packed with goodies available in large freezers and on shelves. Everywhere you find customers bubbling over the unique and original way of presenting food.

Deeghuys aims to continue growing the range through on-going food innovations and engage with our customers through exciting food information forums.

Deeghuys is truly the home of “Pleasure Food”. A pleasure to make and entertain with and even more so to eat!

Support

Comprehensive training is provided in all aspects of owning and running a successful Deeghuys franchise.

Deeghuys franchisees will benefit from a reliable distribution network and support for all operational requirements.

Are You Our Next Franchisee?

To be our next franchisee you must be involved in the day-to-day running of the franchise and must be extremely passionate about food and customer service.

INFO

When It All Began

Founders

Michael van Niekerk

Year Established

2011

1st Franchise Opened

Brand Network

CEO

Jaco Vercuiel

Head Office

Cape Town

No. of Outlets

7

Available Opportunities

Please contact Deeghuys directly

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 2 Million

Initial franchise fee

R 150 000

Initial Working Capital

On application

Minimum owners contribution

On application
Franchise Terms

Management services fee

5%

Marketing fee

3%

Initial agreement term

5 Years

Renewal term

5 Years
Deeghuys

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