Dial a Picnic
Specialists in Outdoor Dining Events

The Brand

Dial-a-Picnic was started in 2007 when the owner, Paula Janse van Rensburg, was looking for a picnic catering company to cater for her wedding. She could not find anyone that could cater a full setup with delicious food packed into wicker baskets, blankets, cushions, etc. So Dial-a-Picnic was started with the intentions to provide memorable experiences in beautiful settings. Dial-a-Picnic caters for any special occasion.


Dial-a-Picnic is fast becoming a house hold name throughout South Africa. Being featured on the SABC 3 programs, Free Spirit and Top Billing, as well as Food & Home magazine, Destiny magazine, Women & Home, Rooi Rose, Living & Loving, Your Family, Garden & Home, Glamour, Getaway magazine and various online media. Dial-a-Picnic is a unique and upmarket franchise opportunity with specialised products, low upfront costs and monthly fees. It’s a home based business that offers you the freedom to work your own hours and gives you the opportunity to explore your untapped creativity. We offer customised picnics for the private sector (Weddings & Special occasions), Corporate Sector and Tourism Sector as well as Magical kids parties.


2 Days full training in Cape Town
Full Operations & Training Manual
Ongoing Support
National Marketing and Brand Awareness
Product Development & Specials
Websites, Blogs and Email Accounts
Centralised Invoicing and Quoting System
Automated Reporting System

Are You Our Next Franchisee?

Franchise Requirements
• You need to be motivated and dedicated to make this venture work.
• Excellent organisational and planning skills
• Top quality service and attention to detail is essential.
• A marketing or sales background will help you to achieve top results.
• Must enjoy the outdoors, being creative and food.
• Most importantly must have free time at your disposal


When It All Began


Paula Janse van Rensburg

Year Established


1st Franchise Opened

Brand Network


Paula Janse van Rensburg

Head Office

Kenilworth, Cape Town

No. of Outlets


Available Opportunities

Stellenbosch Helderberg West Coast Swartland Hermanus / Overberg Garden Route Bloemfontein PE East London Nelspruit Namibia Botswana

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 100 000

Initial franchise fee

R 35 000

Initial Working Capital

6 Months capital for monthly overheads

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years

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