Divine Pooches Logo
Mobile Pet Grooming and Online Pet Store.

The Brand

Divine Pooches was started after continuous problems with having our own pets groomed. Having them sit in parlors for hours on end and owners not always seeing how their pets are treated. Divine Pooches offers a service where the owner can see how and what is done. Some dogs may be difficult, but at least the owner sees exactly what is going on and respects the art involved. We started in 2018 and have never looked back. The public just love the idea of having a mobile parlor come to their home. It’s comfortable, it’s quick, and it is a stress-free environment for the pets as they are at home. Divine pooches has the ability to become a recognised brand by all pet loving households in South Africa.


This is one of the most satisfying businesses to own as working with animals can be very rewarding. The majority of homeowners in South Africa have pets and Divine Pooches give our Franchisees large enough areas for excellent growth potential. We don’t want franchisees to struggle to make an income and just to survive, we want them to grow like we did and make a very good living from this business. We recommend looking for staff who generally have a love for animals and are kind and gentle by nature. Owners don’t always have the time to take their pets to a parlor, so we make it easy as we go to them, which most owner’s prefer. It’s comfortable, fast, stress free and easy on their budget.


As part of the training, every franchisee goes on a month grooming course in Gauteng. We give you in house training regarding all paperwork needed to start and run your business from day one. We support you with all questions and problems you may come across as we understand what an overwhelming task it can be to start any business. Remember, we have been through it all. We have smoothed out the process so that you don’t have to make the mistakes we have made in the past. Thus, saving you time and money spent on teething problems and preventing you from making costly mistakes.

Are You Our Next Franchisee?

Divine Pooches recommends that our franchisees spend time working in a mobile unit themselves as it is always preferable to know the business inside out. Potential franchisees must be energetic, focused and have a great love for animals. Good people skills is a prerequisite; remember you deal with the owners of the pets first. A driver’s license and vehicle are necessary.

If the franchisee does not have the cash for the franchise, then they should have a good credit record to move forward with the purchase of the franchise.


When It All Began


Deon & Yolande Lombard

Year Established


1st Franchise Opened

Brand Network


Deon Lombard

Head Office


No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 265 000

Initial franchise fee

R 265 000

Initial Working Capital

R 30 000

Minimum owners contribution

Franchise Terms

Management services fee

R 3 000 per month

Marketing fee

R 1 500 per month

Initial agreement term

5 Years

Renewal term

5 Years

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