eLiquor Franchise
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We are proud to focus on empowerment and brand development and aim to become the number ONE house-hold brand in liquor retail in South-Africa. We promote a successful lifestyle and provide you with the support to achieve your goals whilst enjoying all the benefits of our trusted brand. eLiquor™ is your partner in making real profits. You cannot afford not to be part of this journey to financial freedom and success. The investment price of R 330 000,00 (Excluding VAT) for an eLiquor™ franchise includes: Shop fitting, Signage, Shelving, Fully operational Point of Sale, a complete back office system including a stock management system, CCTV Cameras, Equipment, Fridges, Marketing and opening promotion.

The Brand

We offer you an excellent opportunity to join a very profitable industry and generate excellent returns on your investment. Legislation has certainly re-shaped the industry and customers also demand a certain standard from their favourite Liquor Store. That is exactly why you should consider eLiquor™. We tie it all into one, making it easy and affordable for you to join this industry. We will guide you along, step by step, from start-up to operating your own successful branded outlet.


Our stores offer a range of products that your customers are familiar with and cannot resist! We stock a wide selection of beers, cider, fruit alcoholic beverages, wines, fortified wines and spirits. Add to that some “must-have-cause-you-deserve-it” impulse items, and this store is set to fly, paying dividends on your investment from day one!


The eLiquor™ franchise gives you access to skilled and experienced retailers that will help you to be successful. We have you competitively covered from admin right up to how you would interact with your clients and develop lasting and profitable relationships within your communities. All our team-members have been in retail for longer than 10 years and we deliver the skills you need to be successful from your very first trading day.

Are You Our Next Franchisee?

eLiquor™ franchises are designed to provide the highest possible offerings per trading m² (80m² – 120m²). Our stores include supplier signage and branding. Our store layouts are done scientifically and our merchandising is done specifically to grow basket size and increase profitability. eLiquor™ helps shop owners to drive sales.


When It All Began


eLiquor Franchise

Year Established


1st Franchise Opened

Brand Network


Riaan Niemand

Head Office


No. of Outlets


Available Opportunities

National Roll Out of Stores

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 330 000

Initial franchise fee

R 4 000

Initial Working Capital

R 120 000

Minimum owners contribution

Franchise Terms

Management services fee

R 3 000 per month

Marketing fee

R 1 000 per month

Initial agreement term

3 – 5 Years

Renewal term

Annually thereafter
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