ERA Real Estate
Just as you pride yourself on doing the little things that make your house a home, focusing on the fine details is what distinguishes the ERA® professional. ERA Real Estate has been in the business of fulfilling the dream of homeownership since 1972 as Electronic Realty Associates. Today, it is one of the world's leading residential franchise brokerage networks. For most people, buying or selling a home is one of the biggest financial commitments they will make in their lifetime. That's why ERA® professionals are committed to guiding customers through each step of the transaction and going beyond the basic responsibilities of a real estate broker or sales associate.

The Brand

ERA INTERNATIONAL began selling franchises in the USA in 1972 and in 1981 began its international expansion programme – a world first! ERA is represented in more than 51 countries with more than 3500 offices and 40 000 Sales Consultants worldwide. ERA is a truly global Real Estate network with a proven track record of successful Real Estate transactions spanning almost 40 years.

ERA SOUTH AFRICA was the first international Real Estate group to enter the African continent! Since 1993, when a master licensing agreement with ERA Franchise Systems Inc. USA was concluded, it has grown to a formidable player within the Real Estate industry in South Africa.

In South Africa, ERA South Africa (PTY) LTD. is a subsidiary of Jigsaw Holdings (PTY) LTD., which is the largest real estate brand manager in South Africa. It has 4 major real estate brands in its stable which serves a large cross-section of buyers and sellers through more than 300 branded offices across the country. Jigsaw Holdings Limited is an investment holding and Management Company focused on real estate franchising, property management, housing development, training and related services. By affiliating with ERA Real Estate, you gain full access to the resources and know-how of Realogy and Jigsaw Holdings to help your business.

Presently ERA South Africa consists of more than 100 select, independently owned and operated Real Estate companies, each a market leader in its field.


At ERA Real Estate, our success is powered by a smarter community of brokers and agents. One that is grounded in collaboration, fuelled by knowledge sharing and inspired by innovation. With local knowledge and a global outlook, we deliver true value in every step of the home buying and selling process.


Supporting our brokers by giving them tools to build and manage their business is a top priority at ERA Real Estate. We provide business consulting, business planning, continuing education opportunities, networking events, one-on-one consultations, webinars and more.


– THE ERA LEARNING EXCHANGESM: Training and skill development central
– ERA® START UP: For sales consultants new to the industry
– ERA® Acceleration: The fast-track to success
– ERA® MBA: Business Planning and Financial Management course
– ERA® Top Gun® ACADEMY: Boost your sales skills

ERA® RENTALS Training: Become the Rental expert in your area

Are You Our Next Franchisee?

Please contact ERA Real Estate directly to discuss your future.


When It All Began


Jim Jackson

Year Established


1st Franchise Opened

Brand Network


Stefan Louw

Head Office


No. of Outlets


Available Opportunities

Nationally. Please contact ERA Real Estate directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 100 000 – R250 000

Initial franchise fee

R 30 000 – R 150 000

Initial Working Capital

R 30 000 – R 150 000

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee

On application

Initial agreement term

10 Years

Renewal term

On application
ERA Real Estate

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