Excell Catering Equipment Logo
What sets Excell Catering Equipment apart from its competitors is its exceptionally comprehensive range of catering-related products, the superb quality, highly competitive pricing, and its knowledgeable, dependable after-sales service.

The Brand

Excell Catering Equipment, Central South Africa’s leading retailer of commercial kitchen, butchery and bakery equipment, appliances, utensils, buffetware, and hotelware for the hospitality and foodservice industries. Established in 2000, Excell Catering Equipment’s roots are firmly grounded in South Africa.

In our quest to be South Africa’s No 1 Hospitality Equipment retailer in South Africa, Excell Catering Equipment partnered with SA’s Leading Hospitality Equipment Importer, BCE Foodservice Equipment.

As an Excell Catering Equipment franchisee you will be part of a well established company and enjoy the support of leading international and local brands, with a team to help you achieve success and financial rewards.


The principal objective was to design a franchise model which would be financially viable, uncomplicated in its operation and affordable in terms of its establishment costs, thus ensuring a good return on investment. In order to make the franchise opportunity affordable, it was decided that franchisees would operate from smaller premises, than those occupied by the franchisor. Inventory will be kept to a minimum. Excell Catering Equipment outlets shall typically be located in light industrial centers, with the company’s branding and signage highly visible and inviting. Ample parking should be available and rental market related. Franchisees will be provided with sufficient marketing materials and this, together with focused local advertising and networking with prospective customers, should ensure a steady flow of business.

Excell Catering Equipment outlets would be operated and managed by a full time hands-on franchisee. Employing a small but well trained and efficient staff, together with modest rental and low operating costs, makes the franchise proposition attractive and enhances its profitability. Franchisees will lease or purchase a suitable LDV which will be branded as part of the franchise set-up costs, and operated by a driver and an assistant who will also receive comprehensive training, and be responsible for receiving and dispatching of orders and to assist with installations. Technical staff should ideally consist of a senior technician and an assistant. It is advisable to allocate a certain space of your premises as a workshop for carry-in repairs. Bigger equipment can be repaired at the client’s premises. Full technical support will be available at all times from the Franchisor and/or BCE Foodservice Equipment. Excell Catering Equipment provides its customers with an exceptionally large and comprehensive range of products of the highest quality. Every single kitchen need is provided for, and it is a one-stop shop for its customers in the retail, wholesale, corporate and government sectors.

All our top quality products are offered at highly competitive prices. This, together with its excellent training programmed for customers and staff, and its dependable after-sales service, makes the organization the undisputed leader in its field.

Excell has, over the years, cultivated and nurtured a very strong relationship with its suppliers, manufacturers and importers, thereby securing excellent pricing and service. In this regard, the name of BCE Foodservice Equipment, who is a preferred supplier, needs special mention. As a result, bulk discounts are negotiated by the franchisor and are passed on to the franchisees.

Furthermore, Excell Catering Equipment subscribes to a code of ethics and business practices which is designed to have a positive impact on the lives of all with whom it interacts, staff and customers, and to do business with integrity, honesty and openness.


The most important goal of Excell Catering Equipment’s franchise opportunity is that its franchisees make a success of their businesses. This means that the franchises should be profitable and that they should receive an attractive return on their investment. It is also important to understand that Excell Catering Equipment is a very special and unique organization. It is different from other industry participants, and most definitely different from other major players. Excell Catering Equipment’s purpose and resolve to be the undisputed “best” in the industry is first and foremost in the mind of the principals who are among the most knowledgeable and experienced individuals in the business; and who are relentless in their pursuit to be, and to remain, the benchmark against whom all other operators measure themselves. Excell Catering Equipment’s reputation, both as provider of premium quality catering equipment solutions, as well as being a highly successful business, is beyond reproach, and various financial institutions compete for its business and are keen to finance prospective franchisees.

Are You Our Next Franchisee?

If you are interested in joining an existing business network, believe in hands – on approach to business management and are willing to work within the parameters of the franchise system, Excell Catering Equipment may have an opportunity for you.

Excell Catering Equipment franchisees are dynamic, ambitious go-getters.


When It All Began


Sean Kriel & Barry Jon Minopetros

Year Established


1st Franchise Opened

Brand Network


Sean Kriel

Head Office


No. of Outlets


Available Opportunities

Bloemfontein, Klerksdorp, Johannesburg x 4, Pretoria North, Pretoria South, Cape Town, George, East London, Durban North, Durban South, Pietermaritzburg, Nelspruit, Polokwane.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 950 000

Initial franchise fee

R 385 000 included in set-up cost

Initial Working Capital

R 250 000

Minimum owners contribution

Franchise Terms

Management services fee

Year 1: 2.5% of turnover, Year 2: 3% of turnover, Year 3 and onwards: 3.5% of turnover

Marketing fee

R 3 500 per month

Initial agreement term

10 Years

Renewal term

10 Years
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