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Fresh - We Do Laundry!

The Brand

Fresh The Laundry was started in 2007 as an alternative to the standard laundry offering. The idea was to create the Woolworths of laundry where the whole laundry experience was a pleasure to deal with. Clean, neat uniforms , bold colours and smiley faces.

We aim to have 80 stores by the end of 2027.

Concept

Fresh The Laundry is an upmarket full service laundry that offers the best knowledge of the industry, offering you the best care for your clothes and the most professional customer service.

This low maintenance, flexible franchise opportunity is great for anyone looking to generate extra income while removing yourself from the humdrum of a  cramped office.

Give yourself the opportunity to work for yourself and realise your full earnings potential.

Support

Franchisor support is offered on many fronts and includes store visits (which are essential to quickly identify and rectify any operational issues); dedicated staff with the necessary expertise and experience who are only a phone call away for franchisees; a supplier chain that understands the franchise system; and commercial equipment that is covered by a 3 year national warranty and is backed by Africa’s leading supplier and biggest holder of commercial laundry equipment and spare parts.

It is imperative that training is not only provided as an initial once off to prepare the franchisee to open a store, but is continuous and lasts for the duration of the franchise agreement. Training comprises two components; namely theory and practical.

Theory covers all aspects required to ensure the successful running of a laundry and includes topics as diverse as the Consumer Protection Act and Labour Relations Act to the financial management of the business and would also cover the franchisor – franchisee relationship.

Practical training covers all aspects related to the operational side of the business and would include the laundry equipment used as well as the different laundry processes – from the weighing of garments on their delivery to their folding, packaging and presentation on collection.

Are You Our Next Franchisee?

A Fresh laundry franchisee is someone who is motivated, dedicated, a team player, confident, is a good communicator, a friendly people’s person who wants to succeed and make a difference in his or her community.

The business model requires an owner operator to manage his or her own store; in certain circumstances where a franchisee owns more than one store a manager may be appointed.

CLICK ON THE REQUEST FREE INFORMATION BUTTON ABOVE TO LEARN MORE ABOUT BECOMING A FRESH THE LAUNDRY FRANCHISEE

INFO

When It All Began

Founders

Jim Fletcher

Year Established

2007

1st Franchise Opened

2008
Brand Network

CEO

Jim Fletcher

Head Office

Cape St Francis, Eastern Cape

No. of Outlets

22

Available Opportunities

60 – Countrywide

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 360 000

Initial franchise fee

R 50 000

Initial Working Capital

R 40 000

Minimum owners contribution

100%
Franchise Terms

Management services fee

R 1 500 per month

Marketing fee

Nil

Initial agreement term

5 Years

Renewal term

5 Years

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