Kekkel en Kraai
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Kekkel en Kraai provides fresh and frozen chicken products. Products range from small braai packs and eggs, to large economy size chicken packs and more.

The Brand

Kekkel en Kraai has been specialising in fresh and frozen chicken products since the first store opened in Malmesbury in 1996. Based on the overwhelming success of the Malmesbury store, a second Kekkel and Kraai was opened in Kraaifontein soon after, also selling fresh and frozen Tydstroom chicken and Nulaid eggs.

With some hard work and a steadfast focus on providing fresh, quality chicken products, Kekkel en Kraai expanded rapidly between 1996 and 2012, to 78 shops, spanning most of the Cape, from Vredendal in the Western Cape, to King Williams Town in the Eastern Cape. In doing so, Kekkel en Kraai soon became a household name across the Coastal regions and as far inland as Beaufort Wes!

Concept

Kekkel en Kraai provides fresh and frozen chicken products. Products range from small braai packs and eggs, to large economy size chicken packs and more.

Additional Products
• Frozen vegetables
• Spices
• Sauces and Marinades
• Carbonated and instant drinks
• Biscuits
• All the products distributed by Sasco
• All the products distributed by S.A.D.
• Long-life milk, bread, sugar, cooking oil, small tins of fish, and coffee
• Cheese
• Assorted chips, e.g. Simba Chips
• Atchar
• Grilled chicken/chicken portions
• Chicken pie
• Patties
• French polony, Garlic polony, vienna sausage and red sausage
• Boerewors
• Burger patties
• Ice cream

Fresh, Healthy and Safe Products:

Our chicken products are from Halaal certified factories, and a number of our outlets are Halaal certified. See the Halaal certificate at your nearest Kekkel en Kraai for more information.

The Tydstroom factories, where our chicken products are prepared, are HACCP accredited – an international food safety accreditation.

Support

Kekkel en Kraai franchisees receive training prior to store opening followed by extensive operations support during the first month of trading. During the annual franchise conference sustainable competitive advantage is developed further through discussion, training and industry related presentations such as legislative compliance.

From their head office in Malmesbury the dedicated Kekkel en Kraai team aims to improve the efficiency and quality levels of franchisees. Since Kekkel en Kraai sells mainly fresh and frozen poultry products, it is essential that the cold chain be protected to ensure that the supply of goods is reliable. Continuous process development aimed at improving delivery and performance is an on-going head office function.

Are You Our Next Franchisee?

If you are motivated, driven by your passion for retail, an excellent communicator, strive for service excellence and have a “hands-on” approach to management, then you could be our next franchisee.

INFO

When It All Began

Founders

L de Villiers

Year Established

1996

1st Franchise Opened

1996
Brand Network

CEO

Charles Gerber

Head Office

Malmesbury, Western Cape

No. of Outlets

78

Available Opportunities

Various franchise opportunities in Gauteng, Western Cape, Eastern Cape, Limpopo, Free State and North West.

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 450 000

Initial franchise fee

R 50 000

Initial Working Capital

On application

Minimum owners contribution

On application
Franchise Terms

Management services fee

R 480 per month

Marketing fee

None

Initial agreement term

15 Years

Renewal term

5 Years
Kekkel en Kraai

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