King Pie Holdings
King Pie takes pies seriously. It’s easy to get caught up with cooking trends and cost charts, but we know it’s the basic things that make a good pie-Freshness, Quality ingredients, and Value for money. That’s why we are pie royalty, and our pies are loved all over the Kingdom.

The Brand

King Pie was established in 1993 and has been part of consumers’ lives for over 20 years with a strong South African heritage. King Pie products are known for its quality, taste, wholesomeness and value pricing. King Pie is without a doubt the biggest and most successful pie franchise with 288 outlets in South Africa and neighbouring countries like Mozambique, Swaziland and Zambia.


The King Pie system and certainly the stores are one of the easiest and cleanest in the Quick Service Restaurant (QSR) industry as no production or assembly takes place in the outlet. The product arrives frozen and is then baked in the store on demand. Thus immediate, clean, simple and simply irresistible.

• The products sold by King Pie franchisees are manufactured at one centralised, state of the art facility. The products are distributed nationally (and internationally) by way of a dedicated distributor. All our products are baked form frozen, therefore ensuring excellent quality and freshness.

• Our professional team matches the potential franchisee, (which will have to undergo the necessary assessments in order to be considered as a franchise) to a site. Once the outlet is open (which is a turn-key operation) our franchisee can immediately serve the best products available in our industry.


The franchisee will undergo training before opening the new franchise. This includes a 2-day theoretical course at King Pie’s Head office and a 3-day practical course in a regional training centre. We also have franchise managers that will be there to assist when and where necessary.

Are You Our Next Franchisee?

A King Pie franchisee is a dynamic entrepreneur with the necessary dedication to build and sustain a successful business with a passion for the brand and the protection thereof.


When It All Began


Year Established


1st Franchise Opened

Brand Network


Andre Els

Head Office


No. of Outlets


Available Opportunities

Eastern Cape Gauteng Limpopo KwaZulu Natal Western Cape Free State Mpumalanga Northern Cape

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 400 000 to R 550 000 (depending on size and layout)

Initial franchise fee

R 54 000

Initial Working Capital

On application

Minimum owners contribution

Franchise Terms

Management services fee

R 4 300.00 excl. VAT

Marketing fee

R 1 290.00 excl. VAT

Initial agreement term

On application

Renewal term

On application
King Pie Holdings

Fill in the form below and we will get back to you shortly.


    Fill in the form below and we will get back to you shortly.

      High Performance Training & Coaching Logo

      Fill in the form below and we will get back to you shortly.

        Universal Paints Logo

        Fill in the form below and we will get back to you shortly.