Leap Frog
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The Brand

Our aim is to be one of the top national real estate groups in South Africa. To get there, we need a strong team and for this reason, we will focus on enticing the best agents in South Africa by offering them an opportunity to build their own wealth. And that’s not an empty promise. At Leapfrog, we have a commission and incentive structure that is unparalleled in the real estate industry. Additionally, our agents have the opportunity to acquire shares in the company. Furthermore, because we feel that the industry is lagging dramatically on the transformation front, we are embarking on an aggressive head hunting drive to recruit the best agents in South Africa.


We are South Africa’s first empowered residential real estate group. Our company is 70% owned by New Deal trust and its trustees are Bulelani Ngcuka and founder and chairman, Jan le Roux.


Our Support office is based in Cape Town. Management consulting and advice is provided in areas of financial planning, recruitment, marketing and sales strategies.

We have an in house Desk Top Publishing (DTP) / Advertising / Branding resource to assist with all design requirements.

We have a PR agency to assist us with national exposure.

Online listing and Marketing Support is done through the Fusion Operating Software.

We have a web based document sever which gives our offices easy access to Leapfrog documents.

We have a Social Media agency to optimise brand reach and awareness.

We offer free monthly training for our agents with a Seta Accredited Real Estate Trainer, Coach and Motivational speaker.

We have various conventions and seminars:

– National Convention in August each year, which includes our awards evening and seminar.

– We also run Recharge events three times per year in each region, which includes company and legal updates, quarterly awards and guest speakers. In-house Customer Service programme that drives customer service research and feedback to the franchisees.

Are You Our Next Franchisee?

If we were to sum up what personality we look for in a Leapfrog person, they would have to possess similar characteristics to that of what we believe encompasses our brand personality.

“Leapfrog is original, creative, passionate and daring. It lives on the forefront of thinking – it is intelligent and it is smart. Like a true innovator, it thinks fresh and it thinks big, often challenging the norm and pushing the boundaries.

Leapfrog is not shy. It stands out from the crowd and loves attention. It does not do mediocrity, despises grey. It has a quirky sense of humour, is optimistic and likes to make people happy. It is spirited and bold, seeking originality, rewarding passion. But Leapfrog is not flash. It is not driven by looking good and it creates no veneer. Its spirit comes from its transparency which reflects its huge heart.

There is a genuine motivation to do better and make it better for the people who are involved. With generosity, sincerity and know-how, Leapfrog is pioneering for improvement.”


When It All Began


Jan le Roux, Bruce Swain

Year Established


1st Franchise Opened

Brand Network


Bruce Swain (Managing Director)

Head Office

Cape Town

No. of Outlets


Available Opportunities

Key opportunities exist in: Sandton, Fourways, Randpark Ridge, Northcliff, Parktown (The Parks), Kempton Park, Boksburg, Soweto, Umhlanga Rocks, Durban North, Amanzimtoti, Westville, Pinetown, Hillcrest, Pietermaritzburg, Ballito Bay, Paarl, Franschhoek, Muizenberg, Fish Hoek, Simonstown, Brackenfell, Garden Route, Port Elizabeth, East London, Cape Town Southern Suburbs.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

To be discussed

Initial franchise fee

On application

Initial Working Capital

On application

Minimum owners contribution

On application
Franchise Terms

Management services fee


Marketing fee

A fixed marketing fee dependent upon the office location

Initial agreement term

5 Years

Renewal term

5 Years
Leap Frog

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