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Midas is a retail store designed around the needs of any vehicle owner focusing on various product ranges from parts and accessories through to lifestyle equipment.

The Brand

Midas is a member of the Midas Group of Companies which was established in South Africa in 1983.

Midas is a retail store designed around the needs of any vehicle owner focusing on various product ranges from parts and accessories through to lifestyle equipment. There are over 298 franchised outlets in Southern Africa, including Swaziland, Zimbabwe, Botswana, Namibia, Lesotho and of course South Africa.

Concept

Midas is a conversion franchise where areas are identified as and when required.

THE PRODUCT RANGE OFFERED:

• Service Parts
• Styling Accessories
• Hardware
• Tools
• Panel Repairs
• Car Care
• Outdoor Equipment
• Power Tools
• Heavy Duty and Trailer Parts
• Tune up
• Workshop Equipment
• Welding Equipment

Support

Advanced courses in merchandising and retailing, marketing and financial management offered through professional training companies.

Support is offered by the head office team as well as the 8 regional franchise managers.

Are You Our Next Franchisee?

BASIC REQUIREMENTS:

• Must be an existing spares store
• Must have a trading history with PIA for approximately 18 months
• Premises must be in an acceptable area/position.
• RMI membership

PREMISES-EXTERIOR:

• Needs to be uncluttered and presentable in appearance
• Parking space should be available to accommodate customers
• Sufficient building frontage should be available to accommodate relevant Midas corporate signage

PREMISES-INTERIOR:

• Minimum retail space required: 200m2
• Minimum warehousing space required: 150m2
• Retail area must be suitable to adaptation to the Midas corporate image

PRODUCTS OFFERED:

• Full range as per the Midas contract
• All products are available through PIA

RECOMMENDED TRAINING:

• RMI training courses
• Federal Mogul University
• AA training courses
• Franchise Directions

INFO

When It All Began

Founders

Year Established

1983

1st Franchise Opened

1983
Brand Network

CEO

Warren Espinoza

Head Office

Johannesburg

No. of Outlets

298

Available Opportunities

Midas is a conversion franchise; areas are identified as and when required.

FASA Membership

Full
Investment (Excl. VAT)

Average set-up cost

R 50 000 conversion fee. The Midas Franchise is a conversion franchise with tiered costing dependent on geographic area and shop size.

Initial franchise fee

Included in conversion fee.

Initial Working Capital

On application

Minimum owners contribution

100%
Franchise Terms

Management services fee

None

Marketing fee

None

Initial agreement term

5 Years

Renewal term

5 Years
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