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Multiserv is the largest and most reputable shoe repair service chain in Southern Africa.

The Brand

Multiserv was established in 1969 with a clear goal: to bring expert shoe repairs and key cutting services to South African consumers in convenient retail locations. What began as a single outlet has grown into South Africa’s largest and most trusted shoe repair and key cutting franchise network, with 100 outlets nationwide.

Over the decades, the brand has evolved into a multi-service lifestyle convenience business, now offering a wide range of services such as dry cleaning, laundry, remote programming, internet and cellular services.

Our vision is to become Africa’s leading one-stop repair and convenience service brand, by empowering franchisees, embracing innovation, and meeting the everyday needs of customers across the continent.

Concept

Multiserv is not just a service provider — it’s a convenient, trusted lifestyle solution for busy South Africans. Our outlets are uniquely positioned to offer multiple value-added services under one roof, including:

• Shoe Repairs & Shoe Care
• Key Cutting
• Dry Cleaning, Tailoring & Laundry
• Remote Programming & Cellular Services
• Internet Services, Binding, Laminating, Printing

What sets us apart:

• Nationally recognised and trusted brand
• Diverse service offering = multiple revenue streams
• Proven franchise model with decades of success
• Strong head office support and marketing
• Customised shopfitting and layout solutions

Target Market: We serve a wide demographic — from professionals and working families to students and retirees — anyone looking for reliable, affordable everyday services.

Typical Location:

• High-footfall shopping malls
• Neighbourhood centres
• CBD retail spaces
• Taxi ranks and transport hubs

Typical Staff Compliment:

• 1–2 Trained Operators (including Franchisee)
• Part-time or additional assistant during peak periods

Support

Initial Training:

• 4–6 weeks of hands-on operational training at a flagship Multiserv outlet
• In-depth product knowledge: shoe repairs, key cutting, laundry processes, etc.
• POS and customer service training
• Store management, stock control & marketing basics

Ongoing Support Includes:

• Refresher training sessions and new service modules
• Operational manual
• On-site support during store opening
• National and regional marketing campaigns
• Supplier negotiation and sourcing
• Ongoing quality audits and brand standards monitoring
• Help desk and franchisee support line

Are You Our Next Franchisee?

We’re looking for hands-on, dedicated individuals who are passionate about service, business-minded, and aligned with the Multiserv brand values.

Ideal Candidate Profile:

• Age: 25–55
• Strong customer service orientation
• Willing to be a hands-on Franchisee.
• Basic mechanical aptitude or willingness to learn hands-on skills
• Previous retail, technical, or service industry experience (advantageous)
• Minimum education: Grade 12 (Matric), with basic numeracy and literacy skills
• Business ownership or supervisory experience preferred
• Good credit record and access to working capital

Personal Attributes:

• Reliable and detail-oriented
• Good communication and interpersonal skills
• Strong work ethic and resilience
• Commitment to upholding Multiserv’s service standard.

INFO

When It All Began

Founders

In the early 1980s, Multiserv was owned by Amrel, and by 1996, it had expanded to over 300 outlets, many located within OK Bazaars stores. Following changes in ownership of OK Bazaars, Multiserv underwent a management buy-out and transitioned into a successful franchise model.

Year Established

1969

1st Franchise Opened

Brand Network

CEO

Ismail Ahmed Moola

Head Office

Johannesburg

No. of Outlets

100+

Available Opportunities

Country wide

FASA Membership

Yes
Investment (Excl. VAT)

Average set-up cost

R 300 000

Initial franchise fee

R 57 500

Initial Working Capital

R 100 000

Minimum owners contribution

50%
Franchise Terms

Management services fee

8%

Marketing fee

2%

Initial agreement term

5 Years

Renewal term

5 Years

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