The OK brand has been in existence since 1929, securing its position as a trusted household name for almost 90 years. After the acquisition of the Sentra supermarket and the OK Bazaars groups by Shoprite/Checkers, the two brands where consolidated under one management structure now known as the OK Franchise Division.

The OK Franchise Division franchises three different types of retail formats and a wholesale and liquor outlet, each with its own identity and personality and each offering shopping facilities appropriate to the market in which they trade. The OK Franchise continuously strives to cement the brand as a retailer that can be trusted and today they have more than 300 stores in neighbourhoods and communities across South Africa and Namibia with a loyal customer base of millions of shoppers.

OK store owners benefit from the competitive advantage that the OK Franchise holds. A comprehensive package has been structured to help franchisees manage a sound and profitable business. Franchisees enjoy a tremendous benefit over competitors as they acquire goods at Shoprite/Checkers-negotiated prices on a national and regional basis. Franchisees deal with a single account, comprising a consolidation of the normal and net account, which simplifies the financial side of the business. Scanning systems with sophisticated programmes give OK franchisees complete control over stock and point of purchase. Incentives, terms and rebates have been structured to afford every OK franchisee with the maximum opportunity to add extra value to the bottom line. The OK Count On! Loyalty Card, a popular new addition to the extensive OK offering, is a loyalty service which facilitates a pro-active communication and rewards system between stores and customers.