Prestige Baby Logo
Prestige Baby & Kidz Academy is an Elite Baby Care and Pre-school Group expanding out into all areas within SA. Join one of the fastest growing industries and the Elite Prestige brand and let us help you set up Your Prestige Baby & Kidz Academy Franchise in your area.

The Brand

Judy Nieuwenhuizen, founder and franchisor of Prestige Baby & Kidz Academy comes from a corporate background and has been involved in various children’s projects throughout the course of her career.

When she started looking for a day care facility for her two children, she was totally frustrated and horrified by the process involved and by the lack of good facilities that offered a proper structure, care, services, personal attention and healthy meals. This was supported by the fact that a number of her friends and acquaintances, many being first time mothers, were having the same bad experiences.

She decided to do something about it and after thorough research and studying Child Day Care and Child Psychology; she opened her first branch in Johannesburg in 2009.


Prestige Baby & Kidz Academy has since become one of the most exclusive, up-market five star Early Childhood Development brands in the industry. They are structured and well managed, ensuring that the facilities, expertise, infrastructure, support and training is in place. To maintain the highest levels of services standards available, a research team constantly looks for new, innovative ways to improve the existing educational and development programmes, equipment and services on offer. Prestige Baby & Kidz Academy follows the Curriculum Assessment Policy Statements teaching system as set out by the Department of Education.

Our children are our main focus and are given lots of love and attention in order to help them feel secure and to flourish and grow. We believe every child is different and should be treated and nurtured as such. Prestige Baby & Kidz Academy is based on a holistic and eco-friendly approach.


Franchisees undergo training on the Prestige Baby & Kidz Academy system, making them proficient to competently run their franchise business. Refresher training is on offer with two back-up courses available to the franchisee and staff members within the first four months of operations.

Support services include the following:

• Assistance with site selection and lease negotiations.
• On-going training in all aspects of successful business operation.
• Help with staff selection and training.
• Marketing.

Are You Our Next Franchisee?

If you have the following qualities, you may qualify to apply for this exciting franchise:

• Are you motivated, articulate and well presented?
• Do you LOVE children and want what’s best for them?
• Do you have good management and organisational skills?
• Do you have an eye for detail and are you observant?
• Do you have good people skills and can you interact on all levels?


When It All Began


Judy Nieuwenhuizen

Year Established


1st Franchise Opened

Brand Network


Judy Nieuwenhuizen

Head Office


No. of Outlets


Available Opportunities

Opportunities throughout South Africa. Conversion of existing schools will be considered.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 150 000 to R 400 000

Initial franchise fee

R 120 000

Initial Working Capital

R 150 000

Minimum owners contribution

Franchise Terms

Management services fee

R 3 000 per month or 8% of turnover whichever is the highest

Marketing fee

R 500 per month

Initial agreement term

5 Years

Renewal term

5 Years
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