Real Fish Chicken and Chips
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Real Fish Chicken and Chips aims at satisfying the tastes and needs of our customers. The efforts of our fish chicken and chips style is focused on bringing the most distinctive, affordable and quality fast foods to the South African market. Our fish chicken and chips franchise is creating a brand that is synonymous with high quality, old fashioned fish chicken and chips.

The Brand

The CEO of Real Fish and chips, Michael de Gouveia started off in the food industry at the age of 12 when he started working in his father’s green grocer. At that age he decided that food is his passion. After Gaining valuable experience over the years, Michael decided to explore a gap in the market. In 2009 he took the opportunity and started Real Fish and chips.

As a young entrepreneur, Michael de Gouveia always wanted to create a successful brand. He was inspired by the many positive and successful role models in his life. This made the perfect combination to start the real brand.


Real Fish Chicken and Chips continuously develop new products, thereby reinventing ourselves and keeping the brand dynamic. The hands on approach, passion and commitment of the management team has seen the company to its success.

The Real Fish Chicken and Chips’ aim is to satisfy the tastes and needs of our customers, bringing the most distinctive, affordable and quality fast foods to the South African market.

Our aim is not to open as many stores as possible but to open successful and profitable stores.


Real Fish Chicken and Chips has developed a proven business formula by creating a strong brand and culture that is backed up by stringent operating systems and procedures. These include:

* Detailed operational manual
* Store promotions
* Corporate identity
* Staff and store owner training.
* Store system links to and from Head office
* Distribution Centre

We provide our franchisees with extensive support which includes:

• A comprehensive franchise agreement
• Turnkey operation
• Affordable nominal membership fees
• Excellent Return On Investment
• Quality store fittings and fixtures
• Opportunity to get into an exciting market
• Sustainable long-term growth

Are You Our Next Franchisee?

We consider a Franchisee to be a unique and passionate person with the following characteristics:

* To run your own business within the parameters of the Real Fish Chicken and Chips brand and business format.
* Be credit worthy and have available financial resources.
* Be computer literate.
* A ‘hands on’operator who can pro-actively market your business.

A franchisee with managerial experience and/or having been self-employed would be beneficial.


When It All Began


Michael De Gouveia

Year Established


1st Franchise Opened

Brand Network


Michael De Gouveia

Head Office


No. of Outlets


Available Opportunities

Please contact Real Fish Chicken and Chips directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 650 000

Initial franchise fee


Initial Working Capital

R 80 000

Minimum owners contribution

R 150 000
Franchise Terms

Management services fee

R 5 000 per month

Marketing fee

R 2 500 per month

Initial agreement term

5 Years

Renewal term

5 Years
Real Fish Chicken and Chips

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