Sandwich Baron
Sandwich Baron provide freshly prepared sandwiches as well as offering a catering service with their selection of platters.

The Brand

Sandwich Baron had small beginnings and was started in Alberton in 1996 by Sally J’Arlette-Joy. After selling her successful restaurant the intention was to have a small sandwich shop. However, due to the demand of the product, hope of a national franchise was realised. Sally’s hands-on involvement from the beginning ensured that all the pitfalls normally associated with starting a new business were eliminated in this franchising development. We have grown to be the biggest player in the sandwich business. Our proven secret recipes result in undeniably delicious food that keeps our customers coming back for more (and tell their friends).


Sandwich Baron presents a polished and professional retail identity. Added to our “good looks” we offer an extremely popular, free delivery service to our customers. Our first franchise opened in Germiston in 1997 and we have been full members of FASA since 2002. Currently there are 58 franchisees and 6 company owned stores.

Sandwich Baron is literally the best thing since sliced bread and is a growing South African concern with fantastic wealth creation potential for you. With our well known brand, established operating procedures and full training and support a Sandwich Baron franchise offers you a secure investment in your own business. We maintain a friendly, fair, and creative work environment which respects diversity, new ideas and hard work. Sandwich Baron puts you in the driver’s seat and offers potential franchisees a choice between the proven original concept and the popular Express outlet.


To ensure the best start in your new business we provide specialised training for the owner, the counter and kitchen staff. Add to that an up-to-date Operations Manual to ensure smooth running. For our franchisees – 4 weeks at Head Office. Counter staff – 4 weeks at Head Office. Kitchen staff – five weeks at Head Office, one month on site. We offer on-going training in the way of workshops.

We employ full time Operations Managers to support our franchisees. We look after your investment by identifying problems within the Group and dealing with them immediately.

Are You Our Next Franchisee?

If becoming a Sandwich Baron franchise owner is definitely food for thought then you should be able to work under pressure and go that extra mile. We are looking for top class people with a passion for success and exceptional service. Previous food experience is not necessary.


When It All Began


Sally J’Arlette-Joy

Year Established


1st Franchise Opened

Brand Network


Sally J’Arlette-Joy

Head Office


No. of Outlets


Available Opportunities

Braamfontein, Heidelberg. Please contact Sandwich Baron directly for other areas.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 575 000

Initial franchise fee

R 75 000

Initial Working Capital

R 287 000

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years
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