S.A.M is based on the world-renowned Singapore Maths system; a revolutionary shift in the teaching methods of maths and science in Singaporean schools. Since its creation in 1982, the new system delivered fantastic results. Singaporean students leapt from being ranked amongst the lowest in the world for maths and science, to the highest.

The Brand

Established in 2010 by S. Chia and L.C Loong, S.A.M is the world’s largest Singapore Math-enrichment program in 17 countries and has won awards from international business associations and parenting resources. The master franchise rights for S.A.M in South Africa were acquired by Seriously Addictive Mathematics SA (Pty) Ltd (S.A.M SA) in August 2016.

Our curriculum is developed in Singapore by expert former school teachers and textbook publishers, ensuring a high-quality curriculum. Continuous research and development of the curriculum ensures we stay ahead of international education trends and meet students’ needs.

S.A.M focus on twenty-first century competencies: critical thinking and problem solving, rather than merely computation and rote learning. S.A.M South Africa can support the education system and families in South Africa, to equip the next generation with future skills through the use of Mathematics.


Seriously Addictive Mathematics (S.A.M) is the world’s largest Singapore Math-enrichment programme for children aged four to 12, with a focus on problem-solving and thinking skills to help children enjoy and excel in math. With the S.A.M business system, training and support, you can fulfil your passion for nurturing young minds while running a profitable and rewarding business.

S.A.M is based on Singapore Math, the global top-ranking curriculum according to international surveys TIMSS (Math Conceptual Mastery Test) and PISA (Problem Solving of Real-Life Problems Assessments). S.A.M offers a two-pillared approach of ‘Classroom Engagement’ and ‘Worksheet Reinforcement’, and an individual learning plan tailored to each child. Through the coaching approach, hands-on activities, guided and independent practice, students develop interest and mastery of Maths, confidence, thinking skills and good study habits.


We provide a complete business system for student management, course management and centre management.

Our comprehensive franchise training and support includes online and on-site trainings on Singapore Math, coaching approach, lesson delivery, classroom management, marketing (including social media), customer relationship management and our business system. We offer support on the financial aspects of owning and running a franchise, as well as the strategic planning and development that ensure healthy growth.

Are You Our Next Franchisee?

S.A.M SA Values:

* Organisational Fit – We are looking for franchisees who demonstrate a true passion for educating children and who are committed to developing young minds. S.A.M franchisees need to be great communicators who can interact and effectively influence parents and children. S.A.M franchisees need to flourish in an environment that requires resilience and team work. Running and marketing a business demands leadership, a quality we seek when considering franchisees.

*S.A.M franchisees must also be able to demonstrate and convincingly articulate some aptitude in Mathematics and be conceptually fit for training others in problem-solving skills.

* Preferred Criteria – Business experience in the education industry, or individuals with experience in the education industry.

We value people of integrity, honour and honesty, whom we can trust.


When It All Began


S. Chia and L.C Loong

Year Established

2010 Singapore

1st Franchise Opened

2017 South Africa
Brand Network


Collette Graham

Head Office


No. of Outlets


Available Opportunities

Throughout South Africa.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 40 000

Initial franchise fee

R 120 000

Initial Working Capital

R 30 000

Minimum owners contribution

Franchise Terms

Management services fee

On application

Marketing fee

On application

Initial agreement term

3 Years

Renewal term

3 Years

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