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Soul Souvlaki is a brand synonymous with integrity and authenticity: Greek street food at its best.

The Brand

Across Athens, street corners buzz with vendors selling souvlaki: the perfect quick bite, impeccable street food…and the quality? It’s so good, it’s like your Mama made it.

Owner Dino Vlachos saw a gap in the Joburg food scene, South Africa’s take-away industry had become synonymous with cheap fast-food, and he sought to change that. He believed all it would take was quality ingredients and the personal touch. The public agreed.

From a single stall at Maboneng’s Market on Main, Soul Souvlaki has expanded to encompass 8 flagship stores, each distinctive and unique: whilst most franchises push for uniformity, Soul Souvlaki celebrates the individual.

There’s no centralised kitchen meaning every dish is freshly prepared to order and its friendly counter service lends itself to a faster, more efficient dining experience whether you’re solo or with a crowd. It’s your neighbourhood kitchen where you’re always made to feel at home.

Soul Souvlaki is a brand synonymous with integrity and authenticity: Greek street food at its best.

Concept

Soul Souvlaki is all about the food. Fresh quality ingredients made to order; it’s quick, but in no way fast food. It is renowned for its souvlaki; marinated pieces of chicken and lamb grilled to perfection on skewers and served alongside fresh and vibrant Aegean slaw or rolled in artisanal warm pitas with tzatziki, rocket, tomato, red onion and chilli. Soul Souvlaki’s also offers other specialties such as grilled bifteki, skinny lamb chops, their famed grilled chilli feta parcels and, most recently, a range of vegetarian and vegan items. There’s a little something for everyone.

Each Soul Souvlaki store is uniquely built with untreated metals, recycled, and reclaimed materials and concrete. In every store, you will find a family photo wall, a large blackboard with a handwritten menu and rustic tables and chairs where you can sit and enjoy your meal, drink your craft beer or relax with a traditional Greek coffee, frappe or its newest addition – freddo.

Support

New Franchisees and staff undergo an intensive training programme which encompasses both theoretical and practical on-the-job training. The course content is designed to fully prepare the participants for the operation of their new business.

The training includes:

• Method of business operation and systems implementation
• Customer care and relations
• Key financial controls
• Opening day assistance from the Franchisor

Training courses run for a period of 2 weeks and it is the obligation of the Franchisee to ensure that all staff are fully trained prior to working in any store. On completion of the training course, the Franchisee is handed a comprehensive operators manual for reference purposes. The training programme is on-going and refresher courses are always available.

Are You Our Next Franchisee?

Some of the characteristics we look for in a potential Brooklyn Brothers franchisee are:

• Business experience
• An owner operator
• Have 50% unencumbered cash available
• Willingness to learn, grow and adapt
• Team player
• Financial / accounting knowledge
• Result driven and passionate
• Ambitious and committed

INFO

When It All Began

Founders

Stavros Florias / Evan Florias / Michael Deftereos / Lambros Argirys

Year Established

2012

1st Franchise Opened

2012
Brand Network

CEO

Michael Deftereos

Head Office

Edenvale

No. of Outlets

8

Available Opportunities

Please contact Soul Souvlaki directly.

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 650 000

Initial franchise fee

On application

Initial Working Capital

R 40 000

Minimum owners contribution

50% Unencumbered cash
Franchise Terms

Management services fee

5%

Marketing fee

2%

Initial agreement term

5 Years

Renewal term

5 Years

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