Stimulus logo
Our vision is to contribute to the development of a higher percentage of individuals who are emotionally balanced, intellectually stimulated and technologically equipped to contribute positively to the social and economical prosperity of our country.

The Brand

Our computer based educational concept was founded in 1990 in a small town, Coligny, in the North West province of South Africa by Lotta Engelbrecht.

The concept became operational in 1995 and the first training centre started in Coligny with 14 toddlers. The successes achieved by the Stimulus Maksima! concept resulted in the registration of 200 learners by the end of 1995. The first franchise opened in January 1996.

Currently, we operate twenty one franchises country wide through which we render a service of excellence to more than 40 000 learners throughout South Africa.

We are also involved in various African countries as well as Madagascar through missionary work.

• Originated in 1995 by focussing on reading development for toddlers.
• First franchise opened in 1996. Currently 18 franchises country wide.
• Major objective is to offer the best products and services in the industry both in South Africa and abroad to assist learners to improve their reading and mathematical skills and ability.


Stimulus Maksima focuses on reading development and improvement products and services from Grade R to Grade 12 and beyond. We supply a complete management system whereby reading literacy improvement can be monitored and controlled.

Clients consist of:

• Schools (pre-primary to high schools),
• Universities,
• Private individuals with the desire to improve their own or their children’s reading abilities,
• Business enterprises in various economic sectors investing in the improvement of their employees reading abilities.


Training consists of:

• Compulsory extensive product training offered by Stimulus Maksima,
• Compulsory extensive management training offered by Stimulus Maksima,
• Compulsory advanced diploma in franchising offered by Franchise Directions.

Continuous support is available on an on-going basis as well as refresher courses.

Are You Our Next Franchisee?

To be a Stimulus Maksima franchisee, experience and a qualification in education management is required.

The following experience and expertise is relevant:

• Former school principals and vice principals,
• Former language and mathematical subject advisors,
• Former university lecturers in language or mathematics,
• Former school governing body chairmen.


When It All Began


Lotta Engelbrecht

Year Established


1st Franchise Opened

Brand Network


Lotta Engelbrecht

Head Office


No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 100 000

Initial franchise fee

R 150 000 to R 225 000 depending on size

Initial Working Capital

R 200 000

Minimum owners contribution

Franchise Terms

Management services fee

Calculated based on volume sliding scale

Marketing fee

R 1 000 per month

Initial agreement term

5 Years

Renewal term

5 Years

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