Franchise Opportunity | Swemgat build, heat, service and repair Swimming Pools, Spas and Water Features

The Brand

THE SWEMGAT STORY started during the autumn of 1998 in Pretoria when a business was launched that specialised in water heating systems. Since then the business has grown to a pool and spa company that build and remodel swimming pools, spas, koi ponds and water features.

You know, actually the story started more than a thirty years ago, when a boy nicknamed “Fish”, started to dream about his own business one day. “Fish” really loved water and swimming!

In his twenties, after completion of engineering studies at the University of Pretoria, “Fish” started a Pool & Spa company. Only much later when “Fish” completed a new swimming pool for a family with two young boys in Pretoria, he realised that what he most liked about the swimming pool industry is to hear the sound of children playing in water. The splashing sound of water took him back to the years he and his friends played together in their swimming pools.

Today, “Fish”, together with the Swemgat team, create entertainment areas with beautiful swimming pools where families can relax and provide a fun environment for children to play at home.


The Swemgat franchise concept is ideal for technically minded persons that want to lead, train and manage a team of 10 – 15 people that specialise in swimming pool construction, install jetted spas, solar pool heating systems and pool related repairs.

Franchisees focus on an area close to a central home office with typically 8 000 to 12 000 existing pools already installed in the area.


Swemgat provides a two week intensive initial training programme for the start-up team; thereafter technical support is given by an engineer and other business specialists.

Are You Our Next Franchisee?

Your entrepreneurial and a technical training background will contribute to qualify as a Swemgat franchise owner-operator.

Multi-franchise areas are available to Industrial Engineers that want to part-time manage their own business.


When It All Began


Hendrik Ehlers

Year Established


1st Franchise Opened

Brand Network


Hendrik Ehlers

Head Office


No. of Outlets


Available Opportunities

Current franchise areas available in Gauteng.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 300 000

Initial franchise fee

R 80 000

Initial Working Capital

R 50 000

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee

1 – 3%

Initial agreement term

5 Years

Renewal term

5 Years

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