Kids Life Studio
At our upbeat and modern Life Studio’s for Kids® venues worldwide, we offer a range of lifestyle solutions intended to cover every aspect of your child’s development. Once we have assessed your child’s needs, through one of our FREE online lifestyle assessments we will recommend a tailor-made plan of action. This will include a solution that tackles all aspects of your child’s social, emotional, mental and physical development. The best part is that there is no stigma attached to attending learning at The Life Studio for Kids® as focus is shifted from finding solutions for problems to empowering your child to take control of their own lives through the language of PLAY and FUN that is easily understood.

The Brand

The South African based organisation The Kids Life Studio® was founded in 2003 by Zelna Lauwrens, a passionate expert in the field of Child Behaviour and Self Development. Zelna’s belief is that everybody is born a leader and with the correct tools and preventative skills, success is a gift that all can embrace irrelevant of background, disability or circumstance.

As a leader in the Children’s self development industry, The Kids Life Studio® is an organization whose main aim is to combat the toxic influences of our environment by providing effective and long lasting skills training which is based on sound Scientific and Psychological principles.

Our mission is to offer innovative personal development programmes designed to give children, adults, families, schools and corporates a powerful toolkit for dealing with a fast-paced and ever-changing world.


At The Kids Life Studio®, we believe in building relationships and unconditional support is our calling. Through sincere relationships and acceptance, all labels and stigmas are left behind and children feel supported no matter what challenge they may be facing.

Programmes run at The Kids Life Studio® include:

• Parent, child & family support
• Positive Living life skills programmes for Kids
• Zeal Kids Holiday Club
• EZee Tutoring – Academic support programmes
• Heart & Zeal – Arts, crafts & Drama classes
• Technno Zeal – Responsible Technology use programmes
• Meals4Zeal – Allergen free cooking classes
• Zeal Fitness – Fitness for the whole family
• Eco-Zeal – Environmental classes

The range of innovative eight week lifestyle programmes are guaranteed to equip toddler to teens with the skills for life and show remarkably quick results, which are measurable through a range of online assessment tools. All training is also reinforced through the use of seventy motivational products that allow for follow through of concepts learnt during the self-development sessions.


All Franchisees are required to complete six Theory Modules prior to participating in training. All training is personalised and run onsite for five days, where after Franchisor support is provided through a three month mentorship programme, followed by two days further training.

A weekly newsletter provides marketing tips and business building recommendations. Annual Camp Zeal weekends provide self development training to further enhance skills learnt as well as quarterly online training.

Are You Our Next Franchisee?

If you’re thinking of becoming a part of the EQual Zeal® team you’ve clearly felt the enthusiasm we have for making a difference in the lives of our children. Applicants need to possess a passion (what we like to call zeal) for sharing a practical set of skills with today’s youth to help them cope with all of life’s ups and downs in a sensible, positive manner.

As a potential EQual Zeal® Franchisee, you will need to have a history of working with children. Whether your background includes psychology, coaching, counselling, teaching, training, mentoring or facilitating, you need to be passionate about making a difference. Enthusiasm for life that embodies the EQual Zeal® philosophy is a vital factor in the selection process.

Ultimately what makes our Team Zealers unique is their love for children and their willingness to empower our future generation of leaders! When you become part of Team Zeal, you become part of living the Zeal lifestyle and with our programmes and resources; you will be equipped to run your own branch with an emphasis on quality and professionalism.


When It All Began


Zelna Lauwrens

Year Established


1st Franchise Opened

Brand Network


Zelna Lauwrens

Head Office


No. of Outlets


Available Opportunities

Throughout South Africa

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 50 000

Initial franchise fee

R 180 000

Initial Working Capital

R 60 000

Minimum owners contribution

Franchise Terms

Management services fee

R 2 500

Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years
Kids Life Studio

Fill in the form below and we will get back to you shortly.


    Fill in the form below and we will get back to you shortly.

      High Performance Training & Coaching Logo

      Fill in the form below and we will get back to you shortly.

        Universal Paints Logo

        Fill in the form below and we will get back to you shortly.