Overland Liquor Franchise

Overland Liquor Franchise

Full Description

The Brand

The company started in August 1987, being a supplier of packaging material, situated on the Klerksdorp Fresh Produce Market. Due to the large demand for groceries and related products, the Company expanded to become the biggest independent Cash & Carry in the North West, Free State and Northern Cape.

Under the guidance of Mr Jose de Achadinha, the Overland Group decided in 2005 to expand its operations by franchising food and non-food goods under the name and style of Overland Independence Express or Overland Hyper.


The Overland Liquors Warehouse originated as a SAB depot situated on the Klerksdorp Fresh Produce Market, which over the past fifteen years has grown to be the largest Liquor Warehouse in the North West, Free State and Northern Cape.

The Overland Liquor Warehouse now forms part of the Franchise and trades as a normal Franchisee within the Franchise concept. It became clear to the directors of the Company that suppliers do not concentrate on independents or give the independents the necessary time and attention which they deserve and through the method of franchising they join forces and the suppliers then make extra effort to support same Franchise groups. With the concept of the Overland Liquors Franchise it will enable the smaller business to compete with their competitors and with the right management and dedications become the major Liquor Store within their area. Suppliers regularly support and identify groups because they feel their risk is lower by dealing with recognised groups.


The Head Office provides franchisees with continual training and support.

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