GeoScope SA Company Profile 2024.pdf

Delivering tailored market research and innovative retail location services to empower franchises across industries in South Africa and Africa.

GeoScope is a leading provider of market research and retail and consumer data in South Africa that deliver significant insights for retailers & franchises. Their services include providing crucial data for locating retail stores such as demographics, consumer data on brands & products, market shares & penetration, retail outlets, shopping malls, and retail census data. As the GIS partner of the Market Research Foundation (MRF), GeoScope offers detailed consumer data at a granular level. We specialise in doing market research on customer & staff satisfaction, business challenges and opportunities as well as changes in the business environment. This positions GeoScope uniquely within the South African and African markets.

Key activities offered by GeoScope:

• Retail store location optimization through expansion, relocation and reduction strategies.

• Access to the most comprehensive consumer data on demographics, purchasing preferences on brand, products & services as well as retail stores & shopping mall locations.

• Conducting proprietary market research for retailers and franchises on customer trade areas, customer satisfaction, staff satisfaction, and business opportunities and challenges.

• Our unique ‘values and emotions’ research provides unparalleled and deep insights into customer satisfaction enabling effective marketing strategies, and targeted advertising campaigns.

In South Africa, with its complex and diverse demographic landscape, challenging consumer patterns, and competitive market, GeoScope’s offers retailers and franchises a better understanding of market trends to optimize your operations, and align with your strategic business objectives.