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We make AI simple for local businesses across South Africa, websites, marketing, automation, AI integration and training, no jargon.

The Brand

Download The AI Guys Franchise Opportunity PDF

AI Guys is the technology arm of Groe Global and is positioned as a practical AI partner for independent businesses. The brand combines local, relationship-led advice with centrally supported technology delivery, helping businesses win more customers, save time and grow. Its website highlights Groe Global backing of 25+ years in franchise and business development, client delivery across four continents and 500+ independent businesses guided. The franchise strategy is intentionally selective, with only a small number of territories opened each quarter, so each local AI Guy can build a strong community presence.

Concept

A franchisee becomes the trusted local AI Guy for independent, small and micro businesses in an exclusive territory. The offer is practical rather than technology-led: professional websites, business apps, AI receptionists, booking systems, customer portals, quote and estimate systems, review and reputation tools, marketing automation and custom internal business tools. The wider service model also includes AI-optimised websites, local AI marketing, apps and workflow automation, AI-search optimisation, lead-generation systems and hands-on AI training. Solutions are custom-built around each client rather than sold as generic templates. The website promotes a low-pressure sales journey, including a free personalised demo using the client’s own branding, services and photography. Delivery is led by a local expert who understands the area and remains involved after go-live, while central capability provides the technical depth needed to serve clients without the franchisee having to be a developer.

Support

Franchisees receive full onboarding, ongoing training, central support, sales guidance, Vibe Club support and exclusive territory rights. The wider network provides central development resources, global outsourcing support and shared collective knowledge, allowing franchisees to focus on client relationships and commercial problem-solving. The Vibe Club gives franchisees a practical community-engagement platform for workshops, demonstrations and educational sessions that help local owners understand and adopt AI. The business is designed around repeat client work and recurring revenue, with ongoing central support as franchisees build their local market.

Are You Our Next Franchisee?

The opportunity is aimed at entrepreneurial, commercially minded people who enjoy working with independent business owners and want to become the trusted AI expert in their local community. The website specifically invites people who have run a business, love their community and want to bring practical AI to businesses around them. Strong candidates are communicators and networkers with experience in sales, business, marketing, consulting or similar commercial environments. Curiosity, commercial awareness, relationship-building and the ability to identify real business problems matter more than technical credentials. No developer or AI-expert background is required; the franchisee should be comfortable meeting clients, explaining solutions in plain language, hosting local workshops and developing long-term relationships.

INFO

When It All Began

Founders

Sean Goldsmith

Year Established

2025

1st Franchise Opened

2025
Brand Network

CEO

Sean Goldsmith

Head Office

Somerset West

No. of Outlets

4

Available Opportunities

Johannesburg, Pretoria, Cape Town, Durban, Northwest, East London, Mpumalanga

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 120 000

Initial franchise fee

R 80 000

Initial Working Capital

R 20 000

Minimum owners contribution

R 100 000
Franchise Terms

Management services fee

8%

Marketing fee

2%

Initial agreement term

5 Years

Renewal term

5 Years

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